Sakshi Gautam’s Journey: Passion, Courage, and Endless Creativity
Sakshi Gautam’s journey is one of passion, courage, and endless creativity. From her early days as a radio jockey to becoming a respected entrepreneur, storyteller, and social media influencer, she has continuously inspired those around her with her authentic and heartfelt approach. Today, she is the Co-Founder, CEO, and Managing Director of White Label Group EU (Prague), proving that her story is not just about success, but about struggle, love, resilience, and unwavering determination.
Early Beginnings and Passion for Storytelling
Sakshi Gautam’s love for stories began early in life. She always felt deeply connected to the power of words and the magic of shared experiences. Her professional journey took a defining turn when she became a radio jockey at Radio Mirchi UAE, a space where she truly found her voice and learned how to connect with people through emotion, honesty, and sound.
Radio was demanding—long hours, constant pressure to innovate, and the challenge of staying relevant in a competitive media landscape. Yet, Sakshi thrived. She didn’t just entertain; she connected, inspired, and created conversations that mattered. Those early years laid the foundation for the storyteller and leader she would later become.
Embracing New Platforms and Building Something Bigger
With the rise of social media and digital platforms, Sakshi saw an opportunity to connect more personally with her audience. Her Instagram presence became a space for honest reflections, lifestyle moments, and motivational storytelling that resonated deeply with people.
This natural evolution eventually led her to entrepreneurship. Under the guidance and support of Shraddha Barot Amariei, Group Founder of White Label Media UAE and Co-Founder of White Label Group EU, Sakshi stepped into a leadership role. Together with Anna Krouílková, Co-Founder & COO, Sakshi now leads White Label Group EU (Prague), building a company rooted in creativity, strategy, and authenticity.
Shraddha Barot Amariei has also been Sakshi’s mentor, showing her—by example—how to lead with kindness, integrity, and purpose, values Sakshi strives to embody every day.
Storytelling Beyond Screens: The Podcast
Sakshi’s love for meaningful conversations led to the launch of her podcast #NotUnderSelling with Sakshi Gautam. The podcast became a space for honest discussions, personal growth, and real stories—continuing her mission of empowering people to own their worth and voices.
Personal Life: Love, Strength, and Balance
Behind Sakshi Gautam’s public achievements is a deeply rooted personal support system. At the center of her life is her husband, Shubhank, whom she lovingly describes as the light of her life.
“He is the husband I always dreamt of. Everything I do is possible because I know he is standing right beside me, holding my hand. He is my strength.”
Equally important are her parents, Rakesh Gautam and Kiran Gautam, who believed in her dreams against all odds and supported every aspiration she ever dared to pursue. Their faith gave Sakshi the courage to dream big and take bold steps.
She also credits her incredible in-laws, Pradeep Bajpai and Jyotsna Bajpai, for fueling her fire with their love, encouragement, and unwavering support. She considers herself extremely lucky to have them in her corner.
A special mention goes to her sister, Shainoo didi (Aayanna Sheth), her quiet cheerleader behind the scenes—always having her back, grounding her thoughts, and making sure she thinks things through (with love and laughter).
Mentors Who Shaped the Path Sakshi also gives heartfelt credit to the women who guided her when she needed it most. A big shout-out goes to Fiona Ann Munro, her first boss in Dubai, who supported and guided her when she felt lost in a new country and industry.Alongside Fiona, her mentor Shraddha Barot Amariei played a pivotal role in shaping her leadership style. Both women taught her the power of leading with empathy, kindness, and authenticity—principles Sakshi carries forward in her professional and personal life.
A Life Across Borders
Living across Prague, the UAE, and India, Sakshi has embraced a global lifestyle that is both enriching and challenging. This blend of cultures brings depth to her storytelling and allows her to connect with diverse audiences worldwide. Balancing leadership, creativity, travel, and personal life is no easy task, but Sakshi manages it with grace and intention.
Overcoming Struggles with Strength
Sakshi Gautam’s journey has not been without struggles—professional setbacks, relocations, and the constant pressure of the media and business world. Being far from family and adapting to new environments tested her resilience.
Instead of giving up, she transformed every challenge into fuel for growth. By sharing her struggles openly, she reminds others that setbacks are not failures—they are part of the journey.Achievements, Impact, and Community
More than titles or achievements, Sakshi Gautam has built a community. From radio to social media, entrepreneurship, and podcasting, her true success lies in the lives she touches and the confidence she helps others build.
Her influence goes beyond numbers—it’s about empowerment, honesty, and staying true to oneself.
Looking Ahead
Today, Sakshi continues to explore new creative paths through content, leadership, and meaningful collaborations. With #NotUnderSelling with Sakshi Gautam and her work at White Label Group EU, she remains focused on building platforms that inspire growth, courage, and authenticity.
Why Sakshi Gautam Inspires Many
What makes Sakshi Gautam truly inspiring is her humanity. She shares the highs and the lows, the wins and the wounds. Her journey reminds us that success isn’t about perfection—it’s about persistence, love, and believing in yourself.
In her own words and actions, Sakshi Gautam proves that none of us walk alone—and that dreams become possible when supported by love, mentorship, and unwavering belief.
Do follow her on Instagram
linkedin https://www.linkedin.com/in/rjsakshigautam
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