Nerissa Polke: The Journey of Liht Organics
Nerissa Polke, the driving force behind Liht Organics, is a living testament to resilience, determination, and the pursuit of self-discovery. Her journey from battling severe acne to building a thriving organic cosmetics brand is inspiring to many. Today, Nerissa stands as a beacon of success, not just in the beauty industry, but also in advocating for conscious living. Her brand, Liht Organics, is making waves across the globe, gaining recognition for its unique, organic, and high-performance products. Here’s a closer look at her remarkable journey.
From Acne Struggles to Organic Solutions
Nerissa’s path to entrepreneurship began in a very personal place—her struggle with severe acne. Like many young adults, she tried countless products to clear her skin, but nothing worked. After years of steroid injections and oral medications, she made a pivotal decision to change her skincare routine. She discovered that the root cause of her skin issues was an allergy to chemicals commonly found in conventional skincare products.
Determined to find a better solution, Nerissa dove into researching organic skincare. After clearing her skin in just three months by detoxing her routine, she realized a significant gap in the market—organic cosmetics that actually performed well. This epiphany led to the birth of Liht Organics.
Liht Organics wasn’t just a product line for Nerissa; it was a personal mission. She wanted to create a brand that was not only good for people but also good for the planet. She felt a deep connection to the idea of offering clean, effective beauty products that didn’t compromise on quality or performance.
Building a Brand with Purpose
Nerissa’s philosophy with Liht Organics goes beyond selling cosmetics. Her vision is rooted in conscious living. She wants her brand to inspire people to make better choices in all aspects of their lives, from what they put on their skin to how they live day-to-day. Liht Organics promotes an ethos of authenticity, sustainability, and self-care, which has resonated with people worldwide.
Despite being a new player in the beauty industry, Liht Organics quickly gained traction. The brand’s performance amongst its retail partners has opened new opportunities for expansion into other countries in the region like Qatar, Kuwait, and Saudi Arabia.
Overcoming the Odds: A True Entrepreneurial Journey
Starting a brand in the beauty industry, particularly in cosmetics, was no easy feat for Nerissa. The beauty market is highly competitive, and color cosmetics, in particular, are one of the toughest categories to break into. However, Nerissa’s dedication to creating something truly unique and her commitment to providing high-quality organic products gave her a competitive edge.
The journey wasn’t without its challenges. Many people doubted the viability of organic cosmetics, arguing that no one would care about products that didn’t contain synthetic chemicals. On top of that, makeup requires a larger product range to launch, which meant a higher capital investment. Yet, Nerissa pressed on, and soon, retailers began to recognize the value of organic products and the emerging trend of conscious consumerism.
The biggest challenge came when the global COVID-19 pandemic hit, just as Liht Organics was gaining momentum. Nerissa was faced with lockdowns, economic downturns, and a halt in retail sales. She had just launched in 27 stores and was on the way to expanding to 300 when the pandemic struck. Navigating this unprecedented crisis was difficult, but it provided her with invaluable lessons in resilience, adaptability, and the importance of staying true to her vision.
Creating a Harmonious Team Culture
Beyond the products, Nerissa believes that one of Liht Organics’ greatest assets is its team. Building a harmonious and loyal team has been a key factor in the brand’s success. In an industry known for high turnover rates and fierce competition, Nerissa is proud of the fact that many of her team members have stayed with the company for years. Some staff who had left previously even expressed a desire to return, appreciating the family-like culture and opportunities for growth.
The culture at Liht Organics is rooted in mutual respect, shared values, and a collective drive to make the brand a success. Nerissa emphasizes the importance of surrounding herself with people who are aligned with the brand’s values, which include sustainability, ethical practices, and a commitment to conscious living.
The Future of Liht Organics: Expanding Globally
Looking to the future, Nerissa is focused on expanding Liht Organics into new markets, beyond the MENA region and into Europe. Her goal is to build a global brand synonymous with conscious living, wellness, and authenticity. The organic beauty movement has been gaining momentum for years, and Nerissa is well-positioned to capitalize on this growing trend.
In a world where consumers are increasingly looking for products that align with their values, Liht Organics stands out as a brand that offers both quality and purpose. As the brand grows, Nerissa plans to stay true to its core values of authenticity, sustainability, and conscious living.
Balancing Business and Spirituality
One of the key influences on Nerissa’s approach to business is Vishen Lakhiani, the founder of MindValley. Nerissa admires Lakhiani for his ability to balance business with spirituality, and she strives to build her company in the same way. She believes that success in business doesn’t have to come at the expense of personal values, and she has always been committed to maintaining Liht Organics’ ethos.
For Nerissa, business isn’t just about revenue and growth; it’s about making a positive impact in the world. She has learned to trust her intuition and embrace the challenges that come with running a business, knowing that each setback is a lesson that will lead her closer to her true purpose.
A Legacy of Inspiration
Through Liht Organics, Nerissa is not only creating a brand but also a movement. Her mission is to inspire others to live authentically and make conscious choices that benefit both themselves and the world around them. She believes that everyone has the potential to be the best version of themselves, and that’s the message she wants to share with the world.
Liht Organics isn’t just a cosmetics brand; it’s a message of empowerment, self-care, and conscious living. Nerissa’s journey from a young girl struggling with acne to a successful entrepreneur shows that with determination, resilience, and a clear vision, anything is possible.
Conclusion: The Liht Organics Legacy
Nerissa Polke’s story is one of courage, perseverance, and a deep commitment to making the world a better place. With Liht Organics, she has created a brand that not only meets the needs of consumers but also aligns with her personal mission of promoting conscious living. As the brand continues to grow, there’s no doubt that Nerissa’s legacy will inspire countless others to embrace authenticity and live life with purpose.
For more updates and inspiration from Nerissa, you can follow her on Instagram at @nerissapolkeofficial and @lihtorganics.
Follow Nerissa’s journey and discover the world of Liht Organics on Instagram: founder of @lihtorganics and @lihtorganicsmena.
