Gina Hosny’s story is one of courage, resilience, and a deep connection to nature. From an early age, she was shaped by powerful lessons from her father, who taught her empathy, kindness, and the importance of choosing the hardest path in life, Believing that the strongest people are those who have made mistakes and learned from them. These lessons became the foundation of her career and life philosophy.
Raised as a synchronized swimming athlete, Gina grew up surrounded by water, sun, and open spaces. Nature was her playground and sanctuary. But as she stepped into the fast-paced corporate world, she noticed a growing disconnect. People were living life as a performance, caught indoors and stressed, chasing appearances instead of real moments. This contrast inspired her to bring people back to basics, to the healing power of nature.
This vision led Gina to found Rays & Rocks, the first outdoor lifestyle brand in the Middle East. More than just a brand, Rays & Rocks is a movement encouraging everyone to slow down and enjoy real moments outdoors. It aims to support people through all kinds of outdoor adventures and everyday sunny moments with simple, eco-friendly products designed for easy, on-the-go use and made to create a life outdoors.
From Biotechnology to People and Culture to Entrepreneur
Gina’s path to entrepreneurship was unique. Academically studied pharmacy and biotechnology, her professional life took a different turn when she moved into People and Culture leadership. Working across diverse industries locally & regionally, she connected deeply with people and understood how organizations truly function.
Despite her steady climb up the corporate ladder, Gina felt a pull toward something more purposeful and meaningful. This curiosity pushed her to study entrepreneurial marketing and small business operations at Harvard, bridging her corporate experience with her passion for natural, simple living.
Her entrepreneurial journey was not without risk. Leaving a successful corporate career to start something new required courage and resilience, qualities she had nurtured since childhood. Gina says she had to learn to be patient and persistent. Those traits helped her build Rays & Rocks from the ground up.
Building a Brand Rooted in Purpose and Connection
Rays & Rocks stands out because it is not just about developing products & selling them. It is about creating a life outdoors. She explained that “ At Rays & Rocks, we don’t just create eco-conscious products, we live the life we’re designing for. We’re beach-goers, Families that enjoy the outdoors, hikers, nature wanderers, kite & board surfers and weekend campers.
Her vision for Rays & Rocks as an employer is unique. Gina explains that Rays & Rocks is a purpose-driven brand that believes in doing good while living well. Making conscious essentials products for outdoor lovers while building a team with that same spirit. She explained that “ here, your ideas matter. Your lifestyle matters. And YES, you can absolutely take a meeting from the beach. We believe work should feel real, free, and connected to the world outside. Because we’re not just a brand, we’re outdoor product experts who live what we create.”
The brand’s commitment goes beyond product formulations & community building. Ethical sourcing, sustainability, and empowering communities are key pillars. Gina explained that the brand exists for a purpose, where each product is derived from natural sources embracing the world around us & to leave you committed to the brand values. Behind every product, there is a story of hard-working talented hands or a community that inspires.
Gina believes these values reflect her father’s teachings, that real success is about lifting others along the way and creating impact.
She further explained that even the brand packaging tells a story of mindful living. Where turning Cartoon into thoughtfully designed push-gently packs, simple, functional, and eco-conscious. Each pack is made to be reused, recycled, or repurposed, reflecting the brand belief that sustainable living starts with small, intentional choices that make a lasting impact.
Authenticity and empathy guide how Gina leads the vision of Rays & Rocks. She says that no matter how far you go, you should never lose sight of who you are. This mindset has helped Rays & Rocks become more than a business; it is a movement encouraging people to live intentionally outdoors & to work with passion next to nature.
“Barefoot over busy……Sand over screens. Life feels different when your office is the ocean and your meetings are under the sun. Here, we trade shoes for sand, Wi-Fi for real connections, and let nature remind us what it means to be grounded and real.”
For more on Gina Hosny and Rays & Rocks, visit www.raysandrocks.com
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