See the world’s top car brands in motion
From 2 January to 4 January, motoring passion finds a powerful home at Collectors Hub, an immersive automotive experience set within the vibrant surroundings of City Walk. As part of the Dubai Shopping Festival Auto Season, this three-day celebration brings together rare machines, innovative mobility concepts, and a community united by a shared love for cars. Over the opening weekend of the year, City Walk transforms into a living gallery of automotive excellence, where engines rumble, designs inspire, and innovation takes centre stage.
A Showcase of Automotive Royalty
Running from 2–4 January, Collectors Hub curates an extraordinary lineup of vehicles that few enthusiasts ever get to experience in one place. Limited-edition and highly exclusive models from iconic manufacturers such as McLaren and Bugatti dominate the space with sculpted silhouettes, advanced aerodynamics, and breathtaking performance credentials. Each car represents years of engineering mastery, offering visitors a rare opportunity to admire automotive excellence up close.
The exhibition also highlights the diversity of global car culture. From precision-built hypercars to bespoke luxury models, the showcase reflects how innovation, design, and performance can coexist in strikingly different forms. Visitors are invited to take their time, absorb the details, and appreciate the craftsmanship that defines each vehicle.
Innovation Meets Authority
A key highlight across the 2–4 January showcase is the presence of cutting-edge vehicles and technologies from Dubai Police and the Roads and Transport Authority. These displays demonstrate how high-performance engineering and advanced mobility solutions are shaping the future of urban transport, safety, and sustainability.
By placing these innovations alongside elite supercars, Collectors Hub creates a compelling narrative about progress. It shows how automotive design is not only about speed and luxury, but also about responsibility, efficiency, and smarter cities.
Competition at the Heart of the Experience
Throughout the event dates, a dedicated competition zone brings energy and excitement to City Walk. Carefully curated categories celebrate different facets of automotive passion, including classic cars, expertly executed resto-mod builds, and race-ready machines designed for pure performance. Each category showcases its strongest contenders, reflecting dedication, creativity, and technical skill.
The top ten vehicles from each category earn a place of honour at the Collectors Hub display. Visitors are invited to cast their votes for their favourites, turning spectators into active participants. With a total prize pool of AED 30,000 awarded to top-ranked entries, the competition adds prestige and anticipation to the overall experience.
Community, Culture, and Connection
From 2 to 4 January, Collectors Hub becomes a social meeting point as much as an exhibition. Car owners, collectors, and enthusiasts exchange stories behind their prized vehicles, while visitors engage in conversations about design, heritage, and future trends. This open exchange creates a welcoming atmosphere that feels inclusive rather than exclusive.
The outdoor setting of City Walk enhances this sense of connection. Surrounded by art, architecture, and urban energy, the event feels dynamic and approachable, making it enjoyable for seasoned collectors and first-time visitors alike.
The Supercars Parade Experience
On 4 January, City Walk takes on an even more dynamic role as the official launch point for the iconic Supercars Parade. This visually striking procession brings some of the world’s most desirable vehicles onto the streets, allowing spectators to witness them in motion rather than behind display barriers.
The parade marks a powerful finale to the Collectors Hub experience, reinforcing the idea that these machines are meant to be driven, heard, and felt, not just admired.
Entertainment Beyond the Cars
While supercars dominate attention, the wider City Walk experience ensures the event appeals to all ages across the three days. A diverse selection of restaurants and cafés offers the perfect setting for families and friends to relax and enjoy the surroundings.
Live performances further elevate the atmosphere as part of City Walk Unplugged Season 4. Local artists, acoustic performers, bands, and DJs provide a vibrant soundtrack throughout the weekend, transforming the automotive showcase into a lifestyle celebration.
Rewards and Added Excitement
As part of the Dubai Shopping Festival celebrations running alongside the event, visitors who spend AED 300 or more at participating outlets using the Tickit Rewards platform stand a chance to win an ARCFOX Alpha S car. This exciting incentive adds another reason to explore City Walk during the event dates, blending shopping, entertainment, and aspiration into one memorable experience.
Why Collectors Hub Matters
Held from 2–4 January, Collectors Hub at City Walk x DSF Auto Season reflects Dubai’s unique automotive culture. It combines luxury with accessibility, heritage with innovation, and competition with community. Whether attending for the cars, the atmosphere, or the entertainment, visitors are immersed in an experience that feels both inspiring and human.
By uniting world-class brands, visionary institutions, and passionate individuals, Collectors Hub delivers more than an exhibition. It offers a celebration of motion, creativity, and ambition that sets the tone for the year ahead.
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