In the fast changing world of events and entertainment, where trends shift quickly and technology evolves every year, lasting success is rare. Yet Magued Makram, widely known as BIG MAG, has built a career that spans more than three decades by focusing on trust, creativity, and long term thinking. Rather than chasing attention, he has quietly shaped experiences that leave a lasting impact.
As the creative force behind Modern Touch, BIG MAG is known for his calm leadership, deep technical knowledge, and belief that meaningful experiences are built with patience. His journey reflects not only professional success, but also a lifestyle rooted in discipline, resilience, and purpose. This approach continues to inspire people across the industry.
Starting When the Industry Was Still Growing
BIG MAG began his career at a time when the event and entertainment industry was still developing. Advanced sound systems, digital controls, and immersive visuals were not widely available. Every project required hands on effort, creative thinking, and constant problem solving under pressure.
Resources were limited, yet expectations were high. Mistakes were costly, and learning happened in real time. These early challenges shaped BIG MAG’s approach to work. He learned the importance of preparation, precision, and accountability. These values remain central to his leadership style today.
Instead of viewing limitations as obstacles, he treated them as lessons. Those formative years built the foundation for a career defined by consistency and attention to detail.
The Birth and Growth of Modern Touch
With experience came vision. BIG MAG founded Modern Touch with the goal of delivering reliable and high quality audio visual solutions and creative event experiences. From the beginning, the focus was clear. Do the work properly, respect the client’s vision, and never compromise on quality.
Over time, Modern Touch grew into a trusted creative and technical partner. The company became known for its ability to manage complex projects with clarity and confidence. Whether handling corporate events, product launches, fashion shows, or large scale productions, the same principles applied. Clear planning and precise execution.
This disciplined approach earned the trust of leading global and regional brands such as Mastercard, Mercedes Benz, DHL, and HSBC. Each collaboration strengthened Modern Touch’s reputation as a company that delivers results with professionalism and consistency.
Relationships Built on Listening
At the heart of BIG MAG’s success is his relationship driven mindset. He believes that listening is the most important step in any project. Before offering ideas or technical solutions, he takes time to understand the client’s goals, message, and audience.
This process ensures that each experience feels intentional and meaningful. Rather than offering generic setups, BIG MAG and his team create tailored solutions that reflect the true purpose behind each event.
Many clients return year after year, not just because of technical expertise, but because of trust and reliability. For BIG MAG, long term relationships matter more than short term recognition.
Expertise Beyond Live Events
BIG MAG’s influence extends beyond live productions. He is widely respected for his work in audio visual installations, particularly in environments that require both technical mastery and cultural sensitivity.
His portfolio includes installations at iconic locations such as Edfu Temple and Philae Temple, where modern technology had to integrate carefully with historic surroundings. These projects demanded precision, respect for heritage, and a deep understanding of sound design within complex architectural spaces.
Additional projects include the Dancing Fountain at Cairo Festival City, Buddha Bar, and numerous venues across the region. Each installation reflects his ability to balance innovation with responsibility.
Calm Leadership Under Pressure
The event industry is known for tight deadlines and high expectations. What sets BIG MAG apart is his calm and composed leadership style. He approaches challenges with preparation rather than reaction.
Instead of allowing pressure to influence decisions, he focuses on alignment, teamwork, and clear communication. This approach builds confidence among his teams and ensures smooth execution even in demanding situations.
BIG MAG believes leadership is not about control, but about clarity. His steady presence has become one of his most respected qualities within the industry.
A Lifestyle Built on Discipline and Balance
Beyond professional success, BIG MAG’s lifestyle reflects the same values that guide his work. His achievements are rooted in discipline, consistency, and long term vision. He understands that longevity in a demanding industry requires balance between creativity and structure.
His journey includes struggle, sacrifice, and continuous learning. These experiences have shaped both his career and his outlook on life. He believes growth comes through persistence and commitment rather than shortcuts.
This mindset has positioned him as a role model for younger professionals seeking sustainable success in creative fields.
Looking Toward the Future
Today, BIG MAG remains actively involved in guiding the direction of Modern Touch. As the industry continues to evolve, his focus is shifting toward immersive and emotionally meaningful experiences.
He believes the future lies in storytelling, authenticity, and genuine human connection. Technology, in his view, should support emotion rather than replace it. The goal is to create experiences that resonate deeply and leave lasting impressions.
As trends continue to change, BIG MAG remains grounded in the belief that purpose and patience will always define impactful work.
An Ongoing Legacy
BIG MAG’s story is one of resilience, trust, and long term commitment. From early challenges to leading a respected creative company, his journey shows that true success is built gradually.
In an industry that often values speed, BIG MAG stands as proof that the most powerful experiences are shaped carefully over time.
Do connect him on LinkedIn
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