Dmitri Ruwan is a respected name within luxury lifestyle communications, known not for loud visibility but for thoughtful storytelling, strategic clarity, and enduring impact. The imagery accompanying this story, captured by photographer @alb.wa, reflects the same understated elegance and attention to detail that define Dmitri’s approach to his work. His journey represents a rare blend of creative intelligence, cultural awareness, and humanitarian consciousness shaped over decades within fashion, editorial media, and high end brand environments.
Rather than chasing the spotlight, Dmitri has built a career defined by evolution, substance, and a clear point of view, proving that true influence often operates behind the scenes.
A Foundation in Fashion and Design
Dmitri Ruwan’s professional roots lie in fashion design. He holds a Bachelor’s degree in Fashion Design and graduated from a French fashion university in Dubai in the early two thousands. Shortly after, he launched a mini fashion label that retailed in prominent locations such as Jumeirah and Wafi Mall, marking his early immersion into the region’s luxury retail landscape.
These formative years provided firsthand insight into craftsmanship, brand positioning, and consumer psychology, lessons that would later become central to his work in storytelling and strategy.
Entering the Industry Through Editorial and Digital Media
At a time when digital platforms were still emerging, Dmitri entered the industry through fashion blogging. This early adoption of digital storytelling led to an interview opportunity at Mojeh magazine, one of the Middle East’s leading luxury publications.
Starting as an Editorial Assistant and later progressing to a senior editorial role, Dmitri became the only South Asian on the editorial team. He wrote extensively about some of the world’s most influential luxury houses including Dior, Chanel, and Gucci. This experience sharpened his ability to analyze, articulate, and contextualize luxury narratives while navigating a competitive and fast evolving media landscape.
More importantly, it taught him how to pivot, adapt, and build longevity, skills essential to surviving and thriving in creative industries.
From Fashion Labels to Creative Strategy Leadership
After launching a newer fashion label, Avastavé, Dmitri recognized that his true strength extended beyond design. His natural ability lay in creative strategy, narrative building, and brand direction.
This realization led him into a Marketing and Creative Director role at Dialight, a luxury photography studio specializing in high end Emirati weddings. During his tenure, he achieved significant milestones for the brand including TEDx speaker placements and coverage in Vogue Arabia. His work there reinforced the importance of aligning aesthetic excellence with strategic intent.
Current Role Storytelling with Substance at MOD Design Events
Dmitri later transitioned to MOD Design Events, where he currently works across creative direction, public relations, and marketing campaigns alongside the founders, two individuals he deeply respects for their leadership style, integrity, and commitment to valuing creative teams.
While intentionally remaining under the radar and away from public facing visibility, Dmitri leads the storytelling framework of MOD. His work includes crafting compelling press releases, developing AI driven strategic narratives, overseeing marketing initiatives, and shaping editorial features that reflect the brand’s refined positioning.
His approach leverages lived experience in luxury living while emphasizing collaboration. For Dmitri, meaningful work is always a team effort rooted in mutual respect and shared vision.
Personal Platforms and Advocacy Through Authenticity
On his personal Instagram, Dmitri shares content grounded in authenticity rather than performance. While he previously explored YouTube, his current focus is intentional storytelling that aligns closely with his values.
This has included fundraising initiatives for cyclone relief efforts in Sri Lanka alongside ongoing advocacy for global issues such as rainforest deforestation, animal welfare through PETA, and children’s rights. For Dmitri, public relations is inseparable from personal ethics. A clear point of view matters and silence too is a statement.
Identity Responsibility and Cultural Respect
Having lived in Dubai since the nineteen nineties, Dmitri holds deep respect for the country and the opportunities it continues to offer. As a South Asian living outside his homeland, he believes strongly in the responsibility to honor one’s ancestors through excellence ambition and self respect.
You teach people how to treat you he often reflects. Settling is a choice.
This philosophy underpins both his professional conduct and personal standards.
Looking Ahead Where Aesthetic Meets Intelligence
Dmitri Ruwan’s heart lies in crafting brand narratives that merge visual storytelling with strategic marketing insight. For him, a strong aesthetic is powerful but without substance clarity and intelligence it cannot endure.
Real impact is created at the intersection of beauty and thought creativity and discipline. That balance continues to guide his work and future direction.
A Final Word
Dmitri’s advice to those striving toward their goals is simple yet profound. Trust your instincts even when they appear irrational to others. Not everyone is meant to understand your vision and that is precisely what makes it yours.
Do follow him on Instagram
Read Next – Abu Dhabi Police Launch Road Safety Drive for E-Bike Users
