Get your wallets ready because Dubai is hosting a shopping extravaganza you won’t want to miss. The DSF 12-hour sale promises massive discounts across hundreds of products, making it the perfect opportunity to grab gifts, fashion, and gadgets all in one place.
When and Where to Shop
This limited-time sale will take place on Thursday, December 26, running from 10am to 10pm. The offer spans Majid Al Futtaim malls across the city, including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Centre Al Shindagha, and My City Centre Al Barsha.
Shoppers can enjoy discounts of up to 90% across popular brands, covering categories such as fashion, electronics, beauty, homeware, and lifestyle products. Whether you’re updating your wardrobe, upgrading your gadgets, or hunting for home essentials, the DSF 12-hour sale has something for everyone.
Extra Perks: Lucky Draw and Rewards
If you spend Dhs300 or more at Mall of the Emirates, City Centre Mirdif, or City Centre Deira, you’ll automatically enter a lucky draw to become the next SHARE Millionaire. To participate, you must be a Majid Al Futtaim SHARE rewards member, then simply scan your receipts to enter.
This makes the shopping experience even more exciting – not only do you get amazing discounts, but you could also walk away with a life-changing prize.
Dubai Shopping Festival 2025: A Citywide Extravaganza
The 30th edition of the Dubai Shopping Festival runs from December 6, 2025, to January 12, 2026. It’s more than just shopping – it’s a full citywide celebration featuring concerts, entertainment shows, culinary delights, and fun activities for visitors and residents alike.
Must-See Attractions During DSF
Drone Show at Bluewaters
A highlight of this year’s festival is the spectacular drone show at Bluewaters Island, which dazzles audiences daily with incredible light displays and synchronized performances.
Fireworks at Marsa Boulevard
Every evening at 8.30pm, the skies over Marsa Boulevard light up with fireworks, creating a magical atmosphere for families and tourists to enjoy.
Etisalat MOTB at Dubai Design District
From January 1 to 11, 2026, the Market Outside The Box (MOTB) returns to Dubai Design District (d3), offering visitors a chance to explore unique markets, local crafts, and creative products in a vibrant setting.
Tips for Making the Most of the DSF 12-Hour Sale
- Plan Your Visit: Identify the malls and brands you want to target to avoid rushing.
- Set a Budget: With discounts up to 90%, it’s easy to overspend. Decide your top purchases before heading out.
- Join SHARE Rewards: Sign up in advance to enter the lucky draw and enjoy additional offers.
- Arrive Early: Popular items may sell out quickly, so get there as soon as the sale begins.
- Use Online Tools: Some malls may offer online previews or app notifications for exclusive deals.
Why DSF Is a Must-Visit
The Dubai Shopping Festival is not just about shopping; it’s about experiencing the city at its most vibrant. From exclusive discounts to spectacular events, DSF offers something for everyone, making it the perfect time to explore Dubai, enjoy festive entertainment, and make the most of the holiday season.
Whether you’re a resident or a visitor, the 12-hour DSF sale is your chance to enjoy unbeatable deals, enter exciting competitions, and create unforgettable memories in the heart of Dubai.
Get ready to shop, save, and celebrate!
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