Rohit Verma serves as Director Brand, Product and Marketing at Petromin Stellantis, the exclusive distributor of Stellantis brands in the Kingdom of Saudi Arabia. He leads commercial brand and product strategy across an eight brand portfolio comprising Jeep, Dodge, RAM, Chrysler, Alfa Romeo, Abarth, Fiat and Fiat Professional within one of the GCC’s most competitive automotive environments.
His remit covers a mid to high nine figure annual revenue portfolio with end to end accountability for multi brand volume planning, pricing governance, margin protection and national demand generation across a countrywide dealer network. The role extends beyond brand stewardship. It carries full commercial responsibility within a distributor operating model directly aligned to OEM regional leadership.
Rohit oversees portfolio lifecycle strategy, national go to market execution, retail funnel performance from lead generation through test drive to conversion, supply chain coordination and vehicle configuration governance, integrated customer experience across physical and digital channels, and disciplined budget allocation linked to transformation priorities.
Operating at the intersection of OEM regional governance and local distributor execution, he manages profit and loss alignment while ensuring brand equity translates into measurable commercial performance under the structural shifts driven by Saudi Vision 2030.
This is not a marketing function. It is commercial leadership with revenue accountability at scale.
Revenue and Commercial Accountability in a Distributor Model
Within the distributor framework, Rohit manages multi brand national demand generation and pricing discipline, portfolio planning that balances volume growth with margin preservation, budget governance across brand marketing and commercial activation, and retail performance monitoring across lead generation, qualification and conversion.
He has led structural changes to retail funnel management and digital community systems, replacing legacy agency driven structures with AI enabled in house platforms. This materially reduced structural operating cost while improving visibility, speed and decision control.
In a market defined by competition, pricing sensitivity and regulatory acceleration, commercial discipline is not optional. It is structural.
Regional Transformation Governance at Nissan Europe
Previously at Nissan Europe AMIEO Regional Headquarters, Rohit served as Programme Owner for a fifty million euro plus multi year transformation portfolio spanning twenty four markets across Europe, the Middle East, India, Africa and Oceania.
Nissan
He directed a fourteen person regional transformation team, governed more than twenty cross market initiatives, managed full financial oversight including forecasting and executive level investment trade offs, and reported into Chairman led steering committees and ExCo forums.
This transformation portfolio delivered a unified customer data and digital platform covering the full customer lifecycle from purchase to ownership to resale and repurchase across twenty four markets. The scale was not theoretical. It was operational, financial and structural.
Electrification and Data Architecture in Europe
Within Nissan Europe’s cross carline innovation and mobility functions, Rohit contributed to real world electrification readiness deployment across European markets, commercialisation of connected vehicle services and integration of telematics into CRM and lifecycle marketing ecosystems.
He was involved in building Nissan’s first integrated Customer Data Cloud architecture, enabling predictive marketing and data driven retention at scale. This exposure placed him at the forefront of regulatory driven electric vehicle strategy and advanced marketing technology maturity in Europe, where compliance and digital transformation move in parallel.
Dealer Network Depth and Multi Market Operating Exposure
Across his career, Rohit has operated inside a twenty four market regional structure across EMEA, within national dealer networks exceeding two hundred and fifty dealers, and across multi country aftersales and distribution programmes in the Middle East.
He understands dealer economics, lifecycle profitability and OEM distributor alignment from both headquarters and market level vantage points. This dual exposure enables him to translate boardroom strategy into ground level commercial performance.
Quantified and Structural Impact
Rohit has served as Programme Owner for a transformation portfolio exceeding fifty million euros in value. He has led more than thirty structured initiatives across twenty five countries, built and governed regional data and digital platforms, reduced structural operating cost through technology enabled in housing, and improved funnel visibility and commercial conversion discipline within a distributor environment.
These are not incremental improvements. They are operating model interventions.
Strategic Positioning at the Convergence of Technology and Commercial Delivery
Rohit operates at the intersection of multi brand commercial leadership, electrification go to market strategy, connected vehicle data monetisation, retail network performance optimisation and AI enabled marketing integration.
His leadership combines enterprise scale transformation governance from a European regional headquarters with hands on distributor level commercial accountability in Saudi Arabia. That combination is rare. It requires financial literacy, operational discipline and cultural adaptability at scale.
In a sector reshaped by electrification, data infrastructure and regulatory acceleration, Rohit Verma represents a generation of automotive leaders who do not separate strategy from execution. They integrate both, and they measure both.
This is commercial leadership under structural change, not commentary about it.
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