Majd Rawas’s story doesn’t start with big budgets or high-performing campaigns. It begins with a young professional in Cairo trying to understand why some businesses grow fast while others struggle. What caught his attention early on wasn’t the creativity of ads — it was the numbers behind them. That curiosity became the foundation of a career built on data, discipline, and the belief that performance marketing can change a business from the inside out.
How the Journey Started: Curiosity to Career
Majd’s first steps in marketing were filled with challenges. He quickly realized that the digital world moves fast, and success depends on constant learning. Instead of being intimidated, he treated every failed campaign, every late-night experiment, and every analytical deep dive as part of the process.
“I learned early on that data doesn’t lie — it guides you. You just need the patience to listen.”
He spent years mastering paid media channels, understanding consumer behavior, and learning how small optimizations could drive big results. This mindset set him apart and shaped the marketer he is today.
Turning Points That Defined His Growth
One key moment in his career came when he managed a multi-platform campaign that was underperforming. Instead of increasing the budget — the easiest recommendation — Majd rebuilt the funnel from scratch. He redesigned the targeting, refined audience signals, tightened tracking, and automated the retargeting flow.
The result:
A 40% decrease in cost per acquisition and a 3x improvement in return on ad spend within weeks.
This experience reinforced a principle he still shares with his team:
“Don’t chase bigger budgets. Chase better performance.”
Moments like these shaped Majd into a leader who doesn’t guess — he diagnoses, tests, and improves.
How Majd Works: Practical Examples
Majd’s approach is structured yet flexible. A few examples of his working style:
- When brands struggle with conversion, he maps the full funnel and identifies where users drop off.
- If a campaign stops scaling, he looks at audience fatigue, creative rotation, and bidding behavior before making changes.
- When mentoring juniors, he gives them real ownership: “Break it, fix it, then optimize it.”
These simple, practical habits make him a reliable leader in high-stakes marketing environments.
Leadership Grounded in Real Experience
Majd leads teams with the same philosophy he uses in campaigns: clarity, accountability, and continuous improvement. Instead of generic motivation, he focuses on giving people tools to track their own progress, measure their decisions, and understand why results change.
He believes leadership is not about managing tasks — it’s about creating thinkers.
Lifestyle and Mindset: Beyond Work
Life in performance marketing is demanding, but Majd has learned how to stay balanced. He invests time in fitness, reading about behavioral science, and staying updated with the latest tools.
He often says that marketing teaches resilience:
“You can’t win every day — but you learn every day.”
This mindset keeps him grounded and helps him handle the pressure of managing results-driven campaigns.
Achievements With Real Impact
Majd’s growth is backed by measurable results:
- Successfully managed large-scale paid media budgets across Google, Meta, TikTok, and LinkedIn.
- Led cross-functional teams that built high-converting multi-channel funnels for different industries.
- Implemented end-to-end automation systems that improved lead qualification and reduced operational costs.
- Grew revenue for clients by optimizing conversion rates, landing pages, and full-funnel performance.
- Built a network of 2,000+ followers and 500+ professional connections who trust his insights.
These achievements reflect not only strong technical expertise but also consistent, reliable performance.
The Future: AI, Automation & the Evolution of Growth Marketing
Majd is focused on what comes next. He believes the next five years will reshape the industry completely:
- AI-powered bidding will remove manual guesswork, making strategy more important than ever.
- Predictive analytics will allow marketers to anticipate user behavior instead of just reacting to it.
- Automated creative testing will shorten experimentation cycles and help brands scale faster.
- Full-funnel measurement will become the core of every successful marketing strategy.
Majd aims to play a key role in this shift by developing frameworks that blend human insight with AI-driven decision systems. His long-term vision is to help brands adopt smarter automation, reduce inefficiencies, and achieve sustainable growth at scale.
Final Thoughts
Majd Rawas’s story is not a generic marketing journey. It is the story of someone who learned to turn data into direction, challenges into breakthroughs, and teams into high-performing units.
His path reminds us that success in performance marketing does not come from trends or buzzwords — it comes from discipline, curiosity, and constant improvement.
Majd continues to inspire marketers across Cairo and beyond with a simple but powerful belief:
“Growth isn’t luck. It’s a system — and anyone can learn it.”
Do connect him on LinkedIn
Read Next – Mohammed bin Rashid Global Initiatives Completes 10 Million Meals for Gaza
