Dubai is all set to host one of its most exciting outdoor festivals, the 13th edition of e& MOTB. This year’s festival promises a journey through a futuristic world inspired by Gen Z culture. Held at Dubai Design District (d3), the event transforms the space into a monochromatic wonderland, taking visitors 100 years into the future.
A Festival Celebrating Gen Z and the Future
The e& MOTB festival has become a staple of Dubai’s cultural calendar, attracting visitors with its immersive experiences and cutting-edge concepts. This edition focuses on Gen Z culture, highlighting creativity, self-expression, and digital innovation. Visitors can expect vibrant visuals, interactive installations, and futuristic designs that feel both playful and visionary. The monochromatic theme enhances the atmosphere, providing the perfect backdrop for photos and social media moments.
Over 50 Brands and a Beauty Haven
One of the highlights of the festival is its expansive brand participation. More than 50 brands are joining this year, offering everything from fashion and beauty to lifestyle products. A special attraction is The Glow Bloc, a beauty zone featuring MAC Cosmetics, where visitors can try new products, get expert tips, and enjoy live demonstrations. The inclusion of beauty experiences alongside food and entertainment ensures there is something for everyone at the festival.
A Feast of 27 New Food Experiences
Food lovers have plenty to look forward to at e& MOTB. This year, the festival introduces 27 new culinary experiences that cater to a range of tastes and preferences. From street food to gourmet dishes, visitors can sample flavors from around the world in a lively, futuristic setting. The food offerings complement the festival’s immersive design, creating a multi-sensory experience that goes beyond the ordinary.
Entertainment and Activities for Everyone
Beyond food and beauty, the festival offers a variety of entertainment options. Interactive installations, live performances, and engaging activities ensure a fun experience for families, friends, and solo visitors alike. The festival’s layout encourages exploration, with surprises around every corner, making it easy to spend hours discovering something new. Whether you’re a fan of art, music, or technology, there is something to captivate your imagination.
Timing and Location
The festival takes place at Dubai Design District (d3), a hub for creativity and design. Opening hours are from 4 pm to 10 pm on weekdays and extended late into the night on weekends, offering flexibility for visitors to enjoy the festival at their own pace. The vibrant and modern setting of d3 perfectly complements the festival’s futuristic theme, providing a seamless blend of entertainment, design, and culture.
Why You Can’t Miss e& MOTB
e& MOTB is more than just a festival—it’s an experience that combines innovation, culture, and entertainment in a unique way. It’s the perfect opportunity to explore new food, discover the latest beauty trends, and immerse yourself in a world that blends imagination with reality. For anyone looking to experience the energy of Dubai in a futuristic setting, this festival is a must-visit.
Visitors leave with memories of a festival that celebrates creativity, self-expression, and the possibilities of the future. With engaging activities, exciting food experiences, and a focus on Gen Z culture, e& MOTB is a festival that resonates with everyone, regardless of age.
Dubai’s 13th e& MOTB festival promises a weekend—or even a week—of discovery, excitement, and inspiration. Whether you’re visiting for the food, the fashion, the beauty, or the futuristic designs, the festival ensures an unforgettable experience that sets the standard for outdoor events in the city.
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