In today’s fast-paced world where communication shapes every part of our lives, Harriet Abiodun stands out as a dynamic force who has cultivated a niche of absolute dominance in the luxury PR arena of the Middle East. As the founder and director of Creatives Amplified, she has built a powerful legacy rooted in passion, strategy, and resilience. Her journey is a compelling narrative of recognising one’s first love, pivoting with intent, and breaking long-standing local narratives to establish a household-name brand.
Harriet has rightly been described as a force to be reckoned with. She utilises her contacts, charm, and wit to build crucial bridges for businesses seeking amplification, particularly in the high-stakes industries of fashion, beauty, and hospitality. What distinguishes her story is the grit behind the glamour—the challenges faced and overcome in establishing a premier boutique PR agency that now defines excellence in Doha and beyond.
Her love for PR started years ago in the United Kingdom, where she commenced her career and gained invaluable experience in the luxury sector. She worked with globally recognisable brands including Prada, Miu Miu, Nicole Farhi, Liberty of London, and Celine, absorbing the intricacies of luxury communications. Her early years were marked by major international campaigns, including successful publicity efforts during fashion weeks in Milan, London, and Paris. This exposure laid the foundation for the globally minded strategist she would become.
However, Harriet’s journey took an unexpected detour. After building an impressive professional foundation, she took a break from the industry to work as a cabin crew member. This turning point was crucial. Through her travels and exposure to diverse cultures, she realised a deeper truth: her first love had always been PR. That clarity pushed her to pivot back to her passion with renewed strength and purpose.
Motivated by the desire to return to what she truly loved, Harriet moved to Qatar and began rebuilding her PR career from the ground up. She explored the local media landscape, even taking on the role of Editor of a women’s lifestyle publication. This role helped her form strong corporate and media connections across the Middle East and Levant region. But she quickly realised that the style of PR she specialised in—the strategic, high-impact, luxury-focused approach—wasn’t widely present in the region. The gap was clear, and Harriet decided she would be the one to fill it.
Refusing to settle for the status quo, she took the bold step of establishing her own firm. Creatives Amplified began as a talent management agency with a focus on influencers. Her sharp instincts, coupled with her commanding presence, earned her the now-famous nickname: the Kris Jenner of Qatar. What began as a niche concept rapidly evolved into something much larger.
Today, Creatives Amplified is one of the region’s most integrated boutique PR agencies, managing a diverse portfolio of luxury fashion, beauty, lifestyle, and hospitality clients. Harriet’s ability to blend international style with local sophistication has cemented her status as the first Black woman to establish herself so prominently within Doha’s fashion and PR landscape. Her work includes curating high-end campaigns such as the Naomi Campbell-led initiative Emerge under Qatar Creates, as well as collaborations with major luxury houses like Valentino.
Her influence is undeniable. For entrepreneurs and brands wanting to break into the Middle East or execute a major project, Harriet has become the first port of call in Qatar. This level of market dominance is a testament to her expertise, vision, and unwavering drive. She has not only built a company but has shaped an industry standard—establishing herself not just as someone who does PR in Qatar, but as a dominant force across the Middle East.
Beyond business success, Harriet is deeply committed to inspiring others. She uses her journey to break the narrative suggesting that people from outside the region cannot thrive in the Middle East. Through mentorship, cultural events, and community initiatives, she plays a vital role in strengthening the African diaspora community in Qatar. Her professional success goes hand in hand with her passion for empowerment.
Harriet Abiodun’s story is the epitome of the modern globally minded entrepreneur—one who blends ambition, resilience, and authenticity to create something extraordinary. By staying true to her first love, overcoming challenges with grace, and amplifying both her own voice and those of her clients, she has earned her place as the undisputed PR Queen of the Middle East.
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