In a digital world that grows more competitive every year, a new name has begun to stand out in the Middle East and global marketing community. That name is Omar Kobessy, a Senior Performance Media Buyer and Google Ads Team Leader whose story reflects discipline, dedication, and continuous learning.
Today, Omar Kobessy is known for driving strong results across Google Ads, performance media buying, and advanced conversion tracking. But his journey did not begin at the top. It began with hard work, self learning, and a determination to build a meaningful career that would take him from Cairo to working with clients across the world.
Engineering Mindset, Marketing Future
Before entering digital marketing, Omar Kobessy completed a Bachelor of Engineering in Mechanical Engineering at Manchester Metropolitan University in the United Kingdom. This technical program trained him in mathematics, problem solving, and analytical thinking.
Although engineering and marketing may seem unrelated, this background became a major advantage in his advertising career. It helped him understand data patterns, evaluate campaign behaviour, and solve complex performance challenges.
His engineering mindset later became one of the key reasons for his success in media buying and conversion tracking.
Early Start in Digital Marketing
Omar Kobessy began his marketing journey in 2018 at Indigo Media and Egyweb in Egypt. There, he learned how to create and manage digital plans for well known brands such as Bingo, Beanos, La Poir, Al Mashreq Bank, and Cemex.
During this period, he gained experience in client communication, campaign planning, reporting, and performance analysis. He also participated in digital pitches for luxury brands like Jaguar and Range Rover Egypt, giving him early exposure to high level project expectations.
This experience built the foundation for his future in performance marketing.
Global Breakthrough on Upwork
In 2021, Omar Kobessy entered the global freelance market through Upwork. Before long, he became a Top Rated Performance Media Buyer. He worked with clients from the United Arab Emirates, Saudi Arabia, the United States, Canada, Germany, France, Lebanon, Jordan, and the United Kingdom.
One of his most impressive achievements on Upwork was managing Google Ads and SEO for Nexus Clothing, a well known urban wear brand in the United States. Under his management, the brand increased monthly revenue from forty five thousand dollars to one hundred thousand dollars while achieving a return on ad spend of nine point zero. This result placed the brand well above the industry average.
His success on Upwork proved that his skills could compete on an international level.
Joining Publicis Group and Managing Global Brands
In 2022, Omar Kobessy joined Zenith Media under the Publicis Group. Here, he worked on performance campaigns for well known international brands, including Loreal and Nestle. He handled everything from strategy development to execution, optimization, and reporting.
He also gained advanced experience with programmatic advertising, YouTube campaigns, and cross channel performance analysis. The role allowed him to work with large budgets and global teams, further sharpening his expertise.
This period strengthened his discipline and elevated his ability to manage high stakes digital operations.
Leadership at The Scarab Studio
Between 2022 and 2023, Omar Kobessy took on a leadership role at The Scarab Studio. He managed a small team that included a senior SEO specialist and a junior media buyer. He created media buying proposals, managed international accounts, and oversaw campaign performance across Europe and the Gulf region.
One of his most important projects during this time was leading a United Nations funded NGO campaign across Lebanon, Egypt, Turkey, Iraq, and Jordan. This project allowed him to work on a large, multi country awareness campaign with a major social impact.
Leading the Google Ads Team at Takteek
In 2023, Omar Kobessy joined Takteek, a Saudi ecommerce media buying agency, as the Google Ads Team Leader. He led a team of five Google Ads specialists and managed all ecommerce accounts handled by the agency.
Some of the well known brands he worked with include Elfaleh, Alghanem, Alshewerd, Fitness Max, and several other major Saudi ecommerce companies.
One of his standout achievements at Takteek was improving the performance of several accounts that were close to ending their contracts due to low results. Through strategy rebuilding, advanced tracking setup, and continuous optimization, he was able to turn these accounts around.
Ten Times Growth for Luban Oman and Makan Luban
In 2025, Omar Kobessy achieved some of the strongest results of his career while managing five international Google Ads accounts for Luban Oman and Makan Luban. His work included full funnel strategy development and advanced tracking setups.
His results included:
A ten times increase in monthly revenue from five thousand dollars to fifty thousand dollars.
An increase in return on ad spend from one point five to four point zero.
Server side tracking setup using Stape, improved product feeds in Google Merchant Center, and accurate event tracking through Google Analytics Four.
He also managed campaigns targeting all major Gulf markets, including Saudi Arabia, the United Arab Emirates, Bahrain, Qatar, and Kuwait.
Real Estate Performance Work in Qatar
From 2024 to 2025, Omar Kobessy also led digital campaigns for Al Asmakh Real Estate in Qatar. His work covered Google Ads, YouTube Ads, LinkedIn Ads, and optimization of Google Business Profiles for all company locations.
His efforts resulted in stronger online visibility, higher quality leads, and increased foot traffic to Al Asmakh properties.
A Unique Blend of Technical and Marketing Skills
What makes Omar Kobessy stand out in the digital marketing world is his rare mix of performance marketing and technical expertise. He is skilled in Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and several programmatic advertising platforms.
He also has experience in search engine optimization, coding languages such as HTML and JavaScript, and multiple ecommerce platforms including Shopify, WordPress, WooCommerce, Magento, Salla, Wix, and Shopware.
Lifestyle and Personal Discipline
Outside of work, the lifestyle of Omar Kobessy has also shaped his character. He trained as a swimmer for six years and competed in national championships in Egypt. He played water polo at his university in the United Kingdom and won the UK Universities Championship in 2013. He also completed a lifeguard and first aid certification.
These experiences helped develop his discipline, teamwork, and mental strength, which play a strong role in his professional life.
A Vision to Inspire
Today, Omar Kobessy aims to share his journey to inspire young professionals who want to build successful careers in digital marketing. He wants people to understand the real process behind growth, the challenges he faced, and the determination required to achieve long term success.
His story shows that with persistence, skill development, and a clear vision, anyone can build a global career starting from any point in life.
Do connect him on LinkedIn
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