This November, BoConcept, the world’s most global furniture brand, is making a grand entrance at Dubai Hills Mall, bringing with it over 70 years of Danish craftsmanship and design excellence. BoConcept’s philosophy of elevating everyday living through authentic Danish design will now inspire Dubai’s residents and visitors to Live Ekstraordinær, a life that embraces style, comfort, and individuality.
Situated in the heart of the vibrant Dubai Hills Estate, Dubai Hills Mall is a premier lifestyle destination. BoConcept’s newest store here promises to showcase the brand’s full range of contemporary furniture and accessories, designed to reflect modern lifestyles where people live, work, and play in more dynamic ways than ever before.
From Danish Craftsmanship to Global Design Icon
BoConcept’s story began in 1952 in Denmark when two craftsmen, Jens Ærthøj and Tage Mølholm, opened a small furniture factory. Since then, the brand has grown into a global leader in furniture design with over 300 stores spread across 65 countries. The core of BoConcept’s success lies in its dedication to Danish design values: simplicity, functionality, quality materials, and craftsmanship.
Every piece BoConcept creates is carefully designed to be modular, flexible, and customizable. This approach lets customers tailor their furniture to fit their unique tastes and living spaces, a quality highly valued in today’s fast-changing and personalized world.
Dubai Hills Mall: The Ideal Destination for Design Lovers
Dubai Hills Mall, with its 2 million square foot expanse housing over 650 shops and restaurants, perfectly matches BoConcept’s vision of accessible luxury. The mall attracts urban minded shoppers who appreciate great design and quality but also value practicality and style.
Julia Fadeeva, Managing Partner at BoConcept, said, “Dubai has such an appreciation for quality design and the freedom to make spaces truly personal. We’re excited to be part of Dubai Hills Mall because it connects us with people who understand that furniture should work with how you actually live, not the other way around. That’s what Danish design is all about.”
BoConcept’s presence at Dubai Hills Mall reflects the brand’s mission to offer premium furniture at fair prices, making beautiful Danish design available to more people in Dubai. The location provides easy access to design savvy customers who want furniture that works with how they live, not the other way around.
Endless Customization for Personalized Living Spaces
One of BoConcept’s most exciting features is the extensive customization available to customers. At the Dubai Hills Mall store, visitors can explore a wide range of options to personalize nearly every product. From choosing sizes, colors, and materials to selecting leg styles and fabric types, BoConcept offers over 120 fabrics and leathers, giving customers the freedom to make their furniture uniquely theirs.
Whether someone is looking for a modular sofa that fits perfectly into their living room, an extendable dining table that adapts to family gatherings, or storage solutions tailored to tight spaces, BoConcept’s offerings cater to every need. This ability to customize ensures that each piece enhances the lifestyle of its owner, blending style and functionality seamlessly.
Exclusive Collaborations with Top Designers
BoConcept’s collections feature innovative designs created in collaboration with world renowned designers such as Karim Rashid, Oki Sato (nendo), and Morten Georgsen. These partnerships add fresh perspectives to the timeless principles of Danish design, resulting in furniture that is both artistic and practical.
At the new Dubai Hills Mall location, customers will have access to these exclusive collections, perfect for those who want their homes to reflect global design trends while embracing Scandinavian simplicity.
Furniture Designed for Modern Living
BoConcept understands that modern life demands versatile, multifunctional furniture. The new store will display a wide variety of pieces designed to fit the needs of today’s homes and workplaces, including:
- Modular seating systems that can be adapted to any space or mood
- Extendable dining tables paired with coordinated chairs for flexible entertaining
- Stylish wall units and storage solutions optimized for urban living
- Bedroom collections featuring sleek platform beds and functional wardrobes
- Home office furniture designed to support remote work and productivity
- Outdoor furniture that brings Danish design elegance to terraces and gardens
Every item reflects BoConcept’s commitment to thoughtful design, precision craftsmanship, and purpose driven functionality, creating spaces that inspire and bring joy.
Commitment to Sustainability and Quality Craftsmanship
Maintaining its authentic Danish roots, BoConcept ensures that over 95 percent of its furniture is still produced in Denmark and Europe. This local production guarantees the high quality and durability that have become synonymous with the brand.
BoConcept is also deeply committed to sustainability and responsible manufacturing. Their use of FSC certified wood and traceable Scandinavian leather supports eco friendly practices. The company’s focus on transparency and ethical production ensures that each piece respects both the environment and workers’ rights.
Growing in the Middle East Market with Danish Excellence
The opening of the Dubai Hills Mall store marks an important step in BoConcept’s expansion across the Middle East. With rising demand for authentic, customizable, and stylish furniture, the region’s design conscious consumers are embracing BoConcept’s values.
Julia Fadeeva, Managing Partner, added, “BoConcept creates furniture for people who understand that great design should be accessible. Dubai Hills Mall attracts design conscious consumers who appreciate the Danish tradition of making exceptional quality available to a broader audience, exactly the vision our founders had over 70 years ago.”
BoConcept’s presence in Dubai highlights its commitment to offering affordable luxury, premium design and quality that’s accessible to many. The brand’s philosophy encourages people to express themselves through their living spaces and experience the joy of well designed furniture tailored to their individual lifestyle.
What to Expect at the New Store
Visitors to the Dubai Hills Mall BoConcept store can expect an immersive design experience. The showroom features the latest collections, with staff ready to offer expert advice on how to create personalized furniture solutions.
Interactive tools allow customers to customize their choices in real time, from colors to configurations, helping them visualize the perfect piece before purchasing. The welcoming atmosphere encourages creativity and discovery, making furniture shopping enjoyable and inspiring.
Live Ekstraordinær with BoConcept
BoConcept invites Dubai to embrace its motto, Live Ekstraordinær, a call to live an extraordinary life through design that enhances daily living. By combining Danish heritage, modern innovation, and personalized customization, BoConcept’s new store at Dubai Hills Mall will become a destination for those who value style, comfort, and individuality.
From modular sofas to extendable tables and more, BoConcept offers furniture designed to fit the way people live today, making every home a unique reflection of its owner’s personality and lifestyle.
BoConcept’s arrival at Dubai Hills Mall is more than just a store opening; it’s an invitation to experience authentic Danish design at its finest. With a focus on quality, customization, and sustainability, BoConcept empowers customers to create beautiful, functional, and personalized spaces that inspire joy every day.
Do follow UAE Stories on Instagram
Read Next – RTA Announces Free Parking Across Dubai for This Holiday Weekend
