Tradeling, one of the UAE’s leading digital commerce ecosystems, has signed a strategic Memorandum of Understanding (MoU) with Yango Ads, the ad tech division of Yango Group. The collaboration aims to accelerate the development of next-generation retail media and advertising technology solutions for both businesses and individual buyers across the Middle East. By combining Yango Ads’ AI-powered advertising tools with Tradeling’s extensive digital commerce ecosystem, the partnership promises to create new commercial opportunities for brands, suppliers, and enterprise buyers.
Strengthening the Digital Commerce Landscape
Tradeling was established under Dubai’s innovative “Dubai 10X” initiative and is managed by the Dubai Integrated Economic Zones Authority. Since its launch, the platform has grown to become a central hub for businesses and consumers seeking efficient digital commerce solutions. Tradeling connects more than 50,000 buyers with over 8 million SKUs, supporting seamless sourcing for small and medium-sized enterprises, enterprise procurement teams, households, HoReCa businesses, retailers, and e-commerce sellers across the region.
This partnership allows Yango Ads to bring high-intent, first-party retail media audiences directly into Tradeling’s marketplace. Brands can now target potential buyers more effectively, increasing visibility and driving conversions throughout the purchasing journey. With access to a highly engaged audience, suppliers can optimize their campaigns and improve the overall performance of their marketing efforts.
AI-Driven Advertising for Smarter Growth
Yango Ads brings advanced AI-driven targeting, optimization, and performance tools to Tradeling’s platform. These technologies allow suppliers and brands to enhance their presence, improve campaign efficiency, and grow revenue across the marketplace. By integrating intelligent advertising solutions within Tradeling, brands can reach the right audience at the right time, ensuring that marketing investments deliver measurable results.
Evgenii Pavlov, General Manager for Yango Ads in MEA, explained that the partnership combines two of the region’s most forward-thinking digital ecosystems. Tradeling’s robust commerce infrastructure, when paired with Yango Ads’ advanced retail media capabilities, will enable smarter and highly targeted advertising solutions for suppliers, brands, and enterprise buyers.
Safvan Vali, Director of Marketing at Tradeling, added that the collaboration aligns with Tradeling’s mission to simplify and digitally transform B2B trade. By leveraging AI and performance-driven advertising tools, sellers on the platform can reach the right audience faster and scale their digital growth effectively. The partnership is a clear reflection of both companies’ commitment to driving innovation and enabling business success at scale.
Unlocking Opportunities in MENA’s B2B Market
The Middle East and North Africa (MENA) region’s B2B market is currently valued at $1 trillion, with online B2B commerce projected to reach between $40 and $50 billion over the next five years. Businesses are increasingly turning to digital solutions to improve efficiency, increase sales, and connect with the right customers. In this context, the partnership between Tradeling and Yango Ads is particularly timely.
The MoU between the two companies will focus on key areas, including retail media monetization, supplier advertising and promotion solutions, AI-driven audience targeting, and the creation of new digital advertising opportunities. Both organizations plan to explore joint go-to-market strategies and non-binding commercial pilots to test innovative solutions within Tradeling’s marketplace and independent retailer network. By working together, they aim to redefine how suppliers engage with buyers and maximize their reach.
Enhancing the Buyer-Supplier Experience
Through this collaboration, businesses across the UAE will gain access to advanced advertising solutions that connect suppliers directly with high-intent buyers. By enabling precise targeting and personalized campaigns, suppliers can increase visibility, engagement, and conversion rates. The integration of AI-driven insights into Tradeling’s platform allows suppliers to optimize campaigns in real-time, improving efficiency and driving measurable business outcomes.
This partnership will also help buyers discover products more effectively. With smarter advertising and data-driven targeting, businesses and individual consumers alike will have access to relevant promotions, offers, and product recommendations. This enhanced experience makes sourcing more efficient while supporting suppliers in maximizing the return on their marketing investments.
Driving Innovation in Retail Media
The collaboration between Tradeling and Yango Ads represents a significant step forward in retail media innovation. By combining Tradeling’s extensive digital commerce infrastructure with Yango Ads’ AI-powered advertising tools, the partnership will create new opportunities for businesses to engage with customers across the Middle East.
The focus on AI-driven solutions is particularly important as the retail media industry evolves. Artificial intelligence allows for more precise targeting, better audience segmentation, and improved campaign performance. Businesses can now make informed decisions based on data insights, optimizing campaigns to reach the right audience at the right moment.
For suppliers and brands, this partnership means greater control over advertising campaigns, higher visibility for products, and the ability to track performance in real-time. For buyers, it translates into a more relevant and seamless purchasing experience. By aligning advertising with the buying journey, Tradeling and Yango Ads are transforming the way commerce operates in the region.
Shaping the Future of Digital Commerce
The partnership between Tradeling and Yango Ads positions both organizations to lead the next wave of AI-powered retail media in the UAE and beyond. By combining advanced technology with a comprehensive digital commerce platform, they aim to transform how businesses discover, purchase, and grow their operations.
AI-powered advertising allows brands and suppliers to deliver messages that are not only relevant but also highly effective. Businesses can now measure and optimize their campaigns with precision, leading to better performance and higher returns. As digital commerce continues to expand across MENA, the partnership will enable businesses of all sizes to thrive in an increasingly competitive market.
This collaboration reflects a shared vision of innovation, growth, and digital transformation. By working together, Tradeling and Yango Ads are setting new standards for retail media, B2B commerce, and AI-driven advertising in the region. Their efforts will help businesses connect with the right audiences, drive sales, and achieve sustainable growth.
About Yango Ads
Yango Ads is a global advertising platform that helps businesses monetize, engage, and grow. It connects brands with audiences through websites, apps, and services that people use daily. With AI-powered tools and one of the largest ad networks globally, Yango Ads allows businesses to run campaigns efficiently, boost revenue, and make data-driven decisions that drive measurable growth.
About Tradeling
Founded in 2019, Tradeling provides end-to-end solutions for businesses and individuals to source, distribute, and promote products at scale. The platform supports SMEs, large organizations, and consumers across the MENA region, offering e-commerce, procurement, logistics, and marketing services. Tradeling streamlines product movement, enhances fulfillment speed, provides flexible payment options, and delivers marketing solutions to help sellers grow. Over time, Tradeling has evolved from a marketplace into a connected platform that enables smarter purchasing, efficient distribution, and digital growth for businesses of all sizes.
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