With an impressive academic foundation – including a Master’s in International Business and Hotel Resort & Spa Management from the Swiss Hotel Management School and a Bachelor’s Degree in Hospitality & Event Management – Natasha Patel Barua has always been destined for a career that blends communication, creativity, and people-centric leadership. Her professional journey across India, Switzerland, Portugal, and the UAE reflects a dynamic evolution: from front-line hospitality and F&B management to becoming one of Dubai’s most promising names in public relations and marketing.
Today, as Assistant Public Relations Manager at Fairmont The Palm, Dubai, Natasha has stepped into the world of PR with remarkable finesse, carrying forward her operational expertise while rapidly establishing her voice in the communications arena.
A Seamless Shift from F&B to PR & Marketing – Taken Up Like a Pro
Natasha Patel ’s early years in hospitality – including management roles in Switzerland and PR positions across iconic Taj properties – shaped her understanding of brand standards, guest engagement, and operational excellence. This unique background allowed her to transition into PR and marketing not just smoothly, but powerfully.
Her switch into communications began at Taj Jumeirah Lakes Towers, where she managed social media, influencer relations, and strategic brand visibility initiatives. She further sharpened her marketing prowess in her cluster role with Fairmont The Palm and Mövenpick Jumeirah Lakes Towers, overseeing 10 social media pages, managing media listings, coordinating shoots, and maintaining consistent brand representation across multiple outlets and properties.
By the time she stepped into her current role, Natasha had already built a reputation for reliability, strategic thinking, and creativity – qualities she continues to amplify every day.
Driving Media Relations, PR Strategy & Influencer Engagement
In her current role at Fairmont The Palm, Natasha leads with a 360-degree approach to communication:
Strong Media & Editorial Presence
- Ensures consistent, accurate messaging across top publications.
- Builds relationships with editors, journalists, and media partners to secure feature coverage, event listings, and timely placements.
- Hosts press visits, influencer stays, content creators, and launch previews – driving buzz and visibility.
Influencer & Partnership Excellence
- Oversees influencer collaborations tailored to each outlet and campaign.
- Strategically partners with global and regional brands – such as Jo Malone, Heinz, Hamleys, Swiss Arabian, and more to elevate hotel offerings and guest experiences.
Launches & Major Projects
- Successfully planned and executed high-profile launches including BASK Beach Club, Flow & Zest Restaurant, the Serenity Spa, and several award-winning concepts.
- Part of the Guinness World Record event team, further cementing her credibility in large-scale activations.
Social Media Management & Digital Leadership
- Manages the content strategy and day-to-day operations of six active social channels.
- Directs photoshoots, storytelling angles, and visual branding to maintain alignment with global Fairmont standards.
- Coordinates with digital agencies to optimize performance, engagement, and growth.
PR-Driven Award Success
- Contributed to multiple award nominations and wins for hotel outlets across platforms like What’s On, Hotelier, Time Out, and BBC Good Food.
- Recognized herself as F&B Marketing/PR Person of the Year 2025 (Commended Winner) and shortlisted for PR Person of the Year multiple times.
A Multi-Talented Communicator Shaping the Future of PR
Natasha brings together the rare combination of operational hospitality depth, marketing creativity, and PR acumen. Her ability to understand product, people, and positioning gives her a substantial edge in delivering compelling brand narratives.
Her career so far reflects consistent growth, strategic leadership, and a clear passion for the craft of communication. As Natasha continues to take on new initiatives, collaborations, and brand-defining projects, she is steadily emerging as one of the most promising names in Dubai’s PR and marketing landscape.
An Upcoming Star Who’s Only Getting Started
From her hospitality education in Switzerland to leading brand visibility for some of Dubai’s most renowned hotels, Natasha has shown that reinvention, passion, and dedication are her driving forces. Her shift from F&B to PR has not only been seamless it has been exceptional. With her talent, discipline, and forward-thinking approach, there is no doubt that Natasha will continue to shine and create outstanding work in the world of public relations and marketing. The journey ahead is bright, and she is just getting started.
Do connect her on LinkedIn
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