In today’s competitive business landscape, few success stories shine as brightly as that of Raif Hourani and Prescilla Sebaali. Together, they turned a simple idea into sira, a thriving marketing agency that serves clients across Lebanon, the Gulf Cooperation Council, GCC, and beyond. Their journey, fueled by creativity, leadership, and a shared vision, offers valuable lessons for anyone looking to make a real impact through marketing.
Discovering the Power of Creativity and Strategy
Raif Hourani’s professional path began in fintech, a field where he quickly realized how essential structure and clear communication are to industry success. A defining moment for Raif was understanding early on that creativity and problem solving could directly influence business outcomes. This realization encouraged him to pursue work that involved building and improving, rather than just following a predetermined path.
Prescilla Sebaali’s story is different but complementary. From a young age, she naturally took on roles that required organizing ideas and bringing them to life. This early experience sparked her interest in project management and brand development. That early tendency toward structure and leadership shaped her career choices.
Both found their way to marketing because it uniquely blends strategy, creativity, and influence. They explain that marketing combines strategy and creativity with the ability to shape how people experience brands. Together, they leverage their strengths in vision, execution, and storytelling to build lasting value for clients.
Building sira from the Ground Up
One of the most significant achievements for Raif Hourani and Prescilla Sebaali is creating sira, an agency that has grown from a small idea into a trusted name across multiple markets. Their journey reflects years of dedication, consistency, and belief in their vision.
Raif Hourani’s fintech background gave him a solid foundation in communication and organizational skills. Transitioning to marketing required him to start over and prove his abilities anew. This challenge helped him grow into a more adaptable leader.
For Prescilla Sebaali, the early days involved client and project management roles in fast paced environments. Her biggest hurdle was earning trust and demonstrating reliability. Those experiences taught her the importance of clarity, preparation, and consistent leadership.
Together, they built sira with a focus on quality and client satisfaction. Their biggest achievement is developing sira into a trusted agency that now serves clients across Lebanon, the GCC, and beyond. This growth is a testament to their hard work and shared values.
Expanding Horizons Launching HADAYA
As sira continues to expand, Raif Hourani and Prescilla Sebaali are gearing up for the launch of HADAYA, a new corporate gifting brand. HADAYA aims to offer bespoke gifting solutions tailored for VIP clients, stakeholders, and employees.
This launch aligns with their long term vision of turning sira into a multi brand ecosystem built on creativity, strategy, and meaningful client experiences. HADAYA represents a new chapter in their journey, focusing on adding value through personalized and thoughtful brand experiences.
Leadership and Teamwork The Foundations of Success
Raif Hourani believes that success starts with having the right team. When you work with people who share your values and drive, progress becomes natural rather than forced.
Prescilla Sebaali emphasizes the power of empowering leadership. Effective leadership means giving people ownership and trusting their strengths. This creates an environment where high standards are a natural outcome.
Their leadership style focuses on collaboration, trust, and mutual respect, which have been critical in building sira’s strong team culture.
A Vision for Purpose Driven Marketing
Raif Hourani and Prescilla Sebaali aim to push marketing beyond mere sales and promotions. They want to foster a more thoughtful and purpose driven approach one where creativity and strategy serve real human value.
They want to be remembered as partners who built brands with intention, supported their teams growth, and raised the standards of quality in their field.
This commitment to meaningful marketing has helped sira stand out and build lasting relationships with clients. Their approach shows that marketing is not just about business but about creating authentic connections.
Advice from Raif Hourani and Prescilla Sebaali
Raif Hourani encourages young professionals to trust their instincts and take calculated risks early. Growth happens when you move, not when you wait.
Prescilla Sebaali offers a complementary piece of wisdom Be patient with the process. Every challenge you face strengthens your skills and prepares you for future responsibilities.
Together, their advice highlights the importance of both ambition and perseverance.
Behind the Scenes Lifestyle and Drive
Raif Hourani and Prescilla Sebaali are open about the struggles and successes that have shaped their careers. Their journey is marked by hard work, passion, and resilience. They believe that success comes not only from talent but also from dedication and belief in one’s vision.
Their story inspires many who dream of building something meaningful. By sharing both their victories and challenges, they remind others that the path to success is rarely easy but always worth it.
Looking Ahead
Raif Hourani and Prescilla Sebaali are proof that with the right mix of creativity, leadership, and strategy, it is possible to create something truly impactful. Their story is a testament to vision, teamwork, and perseverance.
As they continue to grow sira and launch new ventures like HADAYA, their commitment to creativity and purpose driven marketing will inspire many more across Lebanon, the GCC, and beyond.
For those looking to follow their path, Raif Hourani and Prescilla Sebaali offer a simple message believe in your vision, build a strong team, and keep moving forward.
Do follow her on Instagram and him on instagram.
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