Lafarge Emirates Cement has officially rebranded as Holcim UAE, marking a significant step in the company’s growth and its commitment to sustainable construction in the United Arab Emirates. The rebrand reflects the company’s focus on innovation, efficiency, and environmental responsibility, positioning it as a key player in the transformation of the UAE’s construction industry.
Holcim UAE provides high-performance building materials and solutions designed to enhance construction efficiency while reducing environmental impact. The company aims to support developers, contractors, and infrastructure projects across the country with solutions that are both sustainable and efficient. This rebrand is more than a name change; it signals a new era of sustainable practices and innovative solutions in the UAE construction sector.
Aligning with Global Vision and NextGen Growth
The rebrand aligns Holcim UAE with the Holcim Group’s global vision of becoming the leading partner for sustainable construction. It also supports the NextGen Growth 2030 strategy, which focuses on creating value across the built environment, including residential, commercial, industrial, and infrastructure projects.
By adopting the Holcim name, the company positions itself as a leader in sustainable building practices. The rebrand emphasizes Holcim UAE’s commitment to innovation, long-term partnerships, and environmental stewardship. The company aims to be a driving force in the UAE’s journey toward decarbonisation and circular construction practices.
The alignment with global strategies allows Holcim UAE to leverage international expertise while addressing local sustainability goals. This approach ensures that projects across the UAE are delivered efficiently, responsibly, and with minimal environmental impact. It also strengthens the company’s role as a trusted partner for developers and contractors seeking sustainable solutions.
Driving Innovation and Sustainable Construction Practices
Holcim UAE is focused on providing solutions that improve construction efficiency and reduce environmental impact. The company is committed to delivering high-performance materials while advancing low-carbon and circular construction technologies. These include innovative solutions such as ECOPact low-carbon concrete and ECOCycle technologies that enhance resource efficiency across the construction supply chain.
The company’s rebrand underscores its dedication to sustainability and its ambition to lead the construction industry toward more responsible practices. By adopting cutting-edge materials and processes, Holcim UAE is helping the UAE transition toward smarter and greener construction practices.
According to Ali Said, CEO of Holcim UAE, the rebrand represents a commitment to sustainability, innovation, and partnership. The company aligns its operations with the UAE’s Net Zero 2050 vision, driving the construction sector toward smarter, more resilient, and environmentally conscious practices. Holcim UAE aims to support the industry in reducing carbon emissions while maintaining high standards of quality and efficiency.
Industrial Decarbonisation and Circular Economy
One of Holcim UAE’s core priorities is industrial decarbonisation. The company is scaling up the use of low-carbon materials and circular construction technologies to reduce the carbon footprint of the construction sector. Through solutions like ECOCycle, the company promotes the reuse of materials and the efficient use of resources throughout the supply chain.
Holcim UAE’s efforts in sustainable development are evident in several landmark projects across the UAE. These include the DEWA Headquarters, the world’s largest net-zero-energy government building, Zuhha Island, which was built using 88 percent ECOPact low-carbon concrete, and Etihad Rail, where ECOPact solutions have been widely deployed. These projects showcase the company’s ability to deliver sustainable, high-performance construction solutions at scale.
By focusing on circular construction practices, Holcim UAE helps reduce waste, optimize resource use, and lower environmental impact. This approach supports the UAE’s broader sustainability goals and demonstrates the practical benefits of adopting low-carbon and circular solutions in large-scale construction projects.
Investment in Innovation and Partnerships
Holcim UAE continues to invest in innovation, research, and collaboration with partners across the construction ecosystem. The company works closely with developers, contractors, and government authorities to promote sustainable practices and integrate low-carbon technologies into construction projects.
The company’s approach balances performance, sustainability, and efficiency. By providing high-quality materials and innovative solutions, Holcim UAE helps clients achieve their project goals while reducing environmental impact. Partnerships across the construction sector enable knowledge sharing, collaboration, and the scaling of sustainable practices across the UAE.
Through ongoing investment in research and development, Holcim UAE ensures that it remains at the forefront of sustainable construction technology. The company’s focus on innovation supports the creation of smarter, more resilient, and environmentally responsible buildings and infrastructure.
Impact on the UAE Construction Industry
Holcim UAE’s rebrand and strategic focus are transforming the construction industry in the UAE. By delivering low-carbon and circular solutions, the company is helping developers and contractors meet sustainability targets while maintaining project efficiency and quality. This transformation is essential for the UAE as it works toward achieving its Net Zero 2050 goals.
The company’s contributions to national projects highlight the practical impact of sustainable construction. From government buildings and industrial projects to residential and commercial developments, Holcim UAE provides solutions that reduce carbon emissions and improve resource efficiency. This commitment strengthens the UAE’s position as a regional leader in sustainable infrastructure and construction practices.
Through the adoption of advanced materials and technologies, Holcim UAE is setting a new standard for sustainable construction. The company demonstrates that environmentally responsible practices can coexist with high performance, efficiency, and cost-effectiveness.
A Sustainable Future for the Built Environment
Holcim UAE’s rebrand is a strategic milestone in its journey to become the UAE’s leading partner in sustainable construction. By combining global expertise with local knowledge, the company is uniquely positioned to support the country’s environmental objectives while driving innovation and efficiency in the construction sector.
The company’s continued investment in low-carbon materials, circular construction technologies, and strategic partnerships ensures that it remains at the forefront of sustainable construction. Holcim UAE is helping shape a built environment that is smarter, more resilient, and environmentally responsible.
From iconic infrastructure projects to residential and commercial developments, Holcim UAE’s solutions are redefining construction practices in the UAE. The company’s commitment to sustainability, innovation, and efficiency demonstrates the potential for the construction industry to reduce its environmental impact while delivering high-quality results.
Holcim UAE is more than a rebrand; it represents a vision for a sustainable future in construction. By providing high-performance, low-carbon materials and promoting circular construction practices, the company is contributing to a greener, more resilient built environment in the UAE.
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