Menna Amal’s passion for retail leasing comes from a simple yet powerful belief: the right location can make or break a brand’s success. Throughout her career, she has shown how strategic leasing, skilled negotiation, and persistence can transform challenging retail spaces into thriving shopping destinations.
Early Challenges in Retail Leasing
Her journey began with shopping centers that faced high vacancy rates and limited tenant interest. While many saw these malls as a dead end, Menna saw them as opportunities to prove her capabilities. One of her biggest challenges was convincing brands to consider spaces that were often overlooked due to low performance or location concerns.
Strategic Negotiation and Relationship Building
Menna’s strong negotiation skills and her ability to build long-term relationships helped her close deals in malls that others struggled to lease. Her persistence paid off when she managed to secure well-known brands in shopping centers where space was limited and demand was high.
“I am passionate about how the right location can influence a brand’s success,” Menna explains. Her approach focuses not just on filling empty units but on matching brands with locations where they can truly thrive.
Turning Malls Around
One of Menna’s biggest strengths is working with malls that faced high vacancy or low foot traffic. Her strategy combines deep market understanding, continuous outreach to potential tenants, and creative negotiation. She embraces challenges instead of avoiding them, knowing that each successful deal can transform a mall’s performance.
Leading New Projects: The Mall of Mansoura
Menna is currently involved in the leasing efforts for the Mall of Mansoura, a major retail project still under construction. While she works as part of a large team, her role includes suggesting suitable brands for specific locations within the mall. She emphasizes that tenant mix decisions are handled collectively, not individually.
“The Mall of Mansoura is a fantastic opportunity to shape a retail destination from its early stages,” she says.
Vision for the Future
Menna’s long-term goal is to be recognized as a strategic professional who creates opportunities, drives growth, and contributes to successful retail environments. She hopes to continue transforming underperforming malls into vibrant destinations that benefit communities and support local economies.
Advice for Newcomers in Retail Leasing
Reflecting on her career, Menna advises newcomers to face challenges confidently, stay persistent, and value every relationship. Retail leasing, she believes, is a hands-on field where learning from experienced colleagues and mastering negotiation techniques are essential steps toward success.
Turning Obstacles into Opportunities
What truly defines Menna Amal is her ability to turn obstacles into opportunities. Whether dealing with vacant spaces or hesitant tenants, her optimism and strategic thinking enable her to deliver remarkable results in a competitive and fast-changing industry.
Her story serves as an inspiration for anyone pursuing a career in retail leasing or any profession that requires persistence, resilience, and strong relationship building.
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