When Rozaly Sabr was a little girl, her mornings often began with a simple but unforgettable ritual. Before heading to work, her mother would bend down, give her a kiss, and leave behind a small red lipstick mark on her cheek. To most, it might have seemed like a loving gesture between mother and daughter, but for Rozi, it became a symbol of beauty, affection, and connection.
Sometimes even now, I ask her to do that, Rozi says, smiling. That was the moment I knew makeup’s power, not just to enhance a woman’s beauty but also to create memories.
That kiss sparked a lifelong love for beauty. It wasn’t just about the products or the trends, it was about emotion. That small mark showed her that makeup could be both a creative outlet and a way to hold on to the most beautiful moments in life.
When Curiosity Turned Into Passion
As she grew older, Rozi began experimenting with makeup and skincare, slowly developing her own signature glow. People around her began to notice. Every time I left the house, people would stop me and ask, What foundation is that? or How is your skin glowing like this? she recalls.
At first, she would happily share her favorite products on the spot, offering tips and advice to whoever asked. But after a while, she found herself answering the same questions over and over again. That’s when she had an idea.
Why not share everything in one place? she thought. And with that, Rozi began creating videos where she revealed her real makeup and skincare secrets, honest reviews, favorite finds, and all the techniques behind her natural glow.
Her content quickly gained attention because of its authenticity. No gatekeeping, she says, just honest reviews, favorite finds, and a lot of glow.
Building a Community, Not Just a Following
What began as a way to save time soon became a true passion. Over time, Rozi Sabr built a loyal audience that didn’t just trust her beauty recommendations, they trusted her. My biggest achievement has been building a community that believes in what I share, she explains. It matters because it’s not just about makeup anymore. It’s about inspiring confidence, sharing knowledge, and proving that passion can turn into purpose.
For Rozi , beauty is more than appearance. It’s about how you feel and how you express yourself. Every tutorial she posts and every product she recommends carries a message of self-love and empowerment. She believes that makeup should never be about hiding, it should be about highlighting what makes each person unique.
The CEO Who Found Time for Creativity
What makes Rozi’s journey even more inspiring is that beauty isn’t her only world. She is also a full-time CEO of a successful food and beverage venue. Managing a team, leading operations, and hosting high-profile events like the Formula 1 Grand Prix Abu Dhabi or the International Tennis Championship is part of her daily life.
Balancing both worlds isn’t easy, but she does it with purpose. After my team became independent, even in decision-making, I finally found the time to explore my creative side, she says. It’s still quite challenging to combine two completely different fields. I sometimes wish there were 28 hours in a day, but this is my choice, which means I have to give 100 percent to both.
Her business background gives her an edge as a creator. She treats her content like a brand, focused on quality, professionalism, and authenticity. Meanwhile, her creative outlet in beauty gives her balance and joy.
Lessons from the Journey
Rozi’s story hasn’t just been about success. It’s also filled with lessons that shaped her into the woman she is today.
The most valuable lesson I’ve learned is that support mostly comes from people you don’t know, she says. It doesn’t mean your close ones aren’t supportive, it just proves that karma is real. The more good deeds you do, the more you receive in return. And in most cases, it comes from completely new people.
Her outlook on life is rooted in gratitude and resilience. She doesn’t see challenges as failures, but as teachers. Every experience, whether positive or negative, has something to teach, she adds. Every mistake, every no, every awkward first video is part of the story that will make you unforgettable later.
Staying True to Her Vision
Rozi’s long-term goal is to become a trusted beauty authority and one day launch her own brand. But for now, her focus remains on creating meaningful, high-quality content and building genuine relationships with brands she loves.
Her message is clear. She wants to make beauty feel empowering, inclusive, and real. I want people to remember me as someone who made beauty feel personal, she says. I want to inspire confidence, creativity, and remind people that self-expression doesn’t have to follow trends, it should feel like you.
Advice to Her Younger Self
If she could go back and talk to the little girl with the lipstick mark on her cheek, Rozi knows exactly what she’d say. Stop doubting your voice and trust your vision, she reflects. Don’t chase perfection, chase progress. Every step you take, even the awkward ones, are building the foundation of who you’re meant to be.
It’s advice that resonates with anyone who has ever second-guessed their path. For Rozi, success didn’t come from having everything figured out, it came from showing up consistently and staying authentic, even when it wasn’t easy.
Leaving a Lasting Impact
Rozi’s story reminds us that beauty isn’t just what you see in the mirror, it’s what you feel inside. From her mother’s lipstick kisses to the glow that caught people’s attention, she has always believed that makeup has the power to connect people, create memories, and express individuality.
Today, she’s living proof that one person can wear many hats, CEO, creator, and mentor, and still find meaning in each of them. Her journey shows that when passion meets purpose, even two completely different worlds can blend beautifully.
More than just another influencer, Rozi is redefining what it means to be a modern woman, ambitious yet grounded, creative yet strategic, confident yet kind. And with every post she shares, every product she reviews, and every story she tells, she continues to leave her signature mark on the world, just like the red lipstick that started it all.
Do follow her on Instagram
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