Dubai, United Arab Emirates On 5 November 2025, the independent branding authority Superbrands held its 21st Annual Tribute Event at the Media Rotana in Dubai Media City, celebrating 29 of the UAE’s most trusted, influential brands.
This evening brought together branding professionals, corporate executives and marketing visionaries as the country honoured organisations that have achieved outstanding consumer trust, market leadership and innovation.
Recognising Brand Excellence
The Superbrands process is widely regarded as one of the top benchmarks for branding in the UAE. Brands are assessed on their reputation, customer loyalty, innovation and sector‑impact.
According to Mike English, Director of Superbrands Middle East, “Each of the brands honoured this year represents the spirit of excellence that defines the UAE. Their success stories serve as an inspiration for the wider business community.
A Diverse Line‑up of Winners
The 29 recognised brands span multiple industries including healthcare, retail, finance, manufacturing and food & beverage. Some of the honourees include:
- Aster DM Healthcare
- Al Rostamani Group
- Al Ain Farms
- Jawhara Jewellery
- Nando’s
This broad set of sectors underscores how the concept of “brand” in the UAE now reaches far beyond traditional consumer goods, touching services, tech, healthcare and lifestyle.
Behind the Selection Process
The evaluation of these brands follows a rigorous method. The UAE Brand Council and over 2,000 senior industry professionals vote on each brand’s performance across several criteria.
Participation in the Superbrands list is by invitation only and marks not just commercial success but sustained credibility, consumer connection and market leadership.
Why This Matters
For brands in the UAE, being honoured at the Superbrands Tribute Event is more than an award it’s a signal to consumers, partners and the market that the company has built trust, consistency and reputation. In an era where consumers are bombarded with choices, trusted brands cut through the noise.
Moreover, this kind of recognition helps strengthen the broader branding culture in the UAE, supporting the country’s positioning as a global hub for enterprise, innovation and high‑quality services.
What It Means for Business
For marketing teams and brand custodians, this event offers a clear benchmark: brand strength is no longer just about advertising or packaging it’s increasingly about sustained customer experience, innovation and integrity.
Brands that earn the Superbrands title benefit from elevated status, credibility and visibility. This can open doors for partnerships, consumer trust and market expansion.
Looking Ahead
As the UAE’s economy continues to grow and become more diversified, branding will play a central role. Consumers expect more from brands not just products or services but values, trust and authentic engagement. Events like Superbrands 2025 highlight that only those organisations which meet these demands will lead the marketplace.
For those brands that were honoured this year, the achievement is a milestone. But for the broader business community in the UAE, it is a reminder: building a strong brand is a long‑term investment in trust, excellence and purpose.
Final Thoughts
The Superbrands 2025 Annual Tribute Event has once again highlighted the UAE’s commitment to excellence, innovation, and trust in business. By recognising 29 distinguished brands across diverse industries, the event not only honours their achievements but also sets a benchmark for others striving for long-term credibility and consumer loyalty.
This celebration of brand strength underscores a key insight: in today’s competitive market, success is no longer measured solely by profits but by the ability to build trust, deliver consistent value, and connect meaningfully with consumers. For the UAE, a nation aspiring to be a global business hub, cultivating strong brands is essential for sustainable growth and international recognition.
As companies continue to innovate and raise standards, events like Superbrands 2025 serve as a reminder that branding is more than a logo or tagline—it is the embodiment of reputation, quality, and purpose. For businesses and consumers alike, these awards reinforce that excellence is recognised, rewarded, and celebrated in the UAE.
Do follow UAE Stories on Instagram
Read More:- UAE Renewable Energy: Leading the World in Sustainability
