Abu Dhabi Welcomes a Landmark Partnership
A new chapter for the entertainment industry in the Middle East has begun with the announcement of a strategic partnership between Madbridge Commercial Investment, an Emirati investment company, and Animotion Media Group, the global studio behind popular children’s shows like The Fixies, Tina & Tony, Finnick, and BabyRiki. This collaboration aims to establish a regional entertainment hub in Abu Dhabi, bringing world-class production standards and creative innovation to the Middle East and North Africa (MENA) region.
The partnership is not just about producing content; it seeks to build a comprehensive entertainment ecosystem that includes animation, live-action series, digital channels, and local distribution platforms. Headquartered at the Creative Hub in Abu Dhabi, the project will focus on developing engaging content that resonates with MENA audiences while appealing to global markets.
Building the Future of Entertainment in the MENA Region
Through this partnership, Madbridge and Animotion plan to transform Abu Dhabi into a creative powerhouse capable of producing globally competitive entertainment. Their shared vision is to make Abu Dhabi a center for animation, storytelling, and innovative media production.
This project also aims to empower regional talent and give creators in the Middle East the opportunity to tell their stories to the world. By nurturing creativity and innovation, Abu Dhabi will continue its journey toward becoming the leading entertainment and media destination in the MENA region.
Creating a Fully Integrated Entertainment Ecosystem
The new entertainment hub will operate as a fully integrated creative ecosystem. It will include multiple divisions and platforms to serve different aspects of the industry, such as:
- Animation studios that produce original and co-produced series.
- Live-action productions designed for children and teenagers.
- Digital content channels that target modern streaming and online audiences.
- Regional distribution platforms that bring local stories to households across MENA.
The goal is to create a seamless system that connects all parts of the entertainment process, from idea generation and production to distribution and marketing. This approach will help deliver content that connects cultures and appeals to viewers both regionally and internationally.
Strengthening Abu Dhabi’s Creative Economy
This partnership supports Abu Dhabi’s long-term vision to develop a strong and sustainable creative economy. The Emirate has already made significant progress in promoting its creative industries through initiatives such as the Creative Media Authority and the Creative Hub.
The collaboration between Madbridge and Animotion further enhances Abu Dhabi’s position as a regional leader in entertainment, innovation, and culture. It also aligns with the UAE’s broader strategy to diversify its economy by investing in sectors that promote creativity, technology, and sustainable growth.
Mohammed Al Dhaheri, Chief Executive Officer of Madbridge Commercial Investment, emphasized this alignment by stating that their partnership with Animotion reflects a commitment to investing in industries that combine creativity, technology, and positive impact. According to him, Abu Dhabi offers the ideal environment to develop world-class entertainment content for both regional and international audiences.
Animotion Media’s Expertise in Global Storytelling
Animotion Media Group brings decades of experience and an impressive global track record in animation and family entertainment. Known for creating high-quality content that appeals to children and families, Animotion has built a strong reputation through its internationally successful shows like The Fixies and Tina & Tony.
The studio’s ability to blend humor, adventure, and life lessons in its storytelling has made it a trusted name in children’s entertainment. Its approach of adapting universal stories for different cultures makes it the perfect partner for Madbridge, which focuses on investments that deliver both economic and cultural value.
Julia Nikolaeva, General Manager of Animotion Media Group, shared her excitement about the collaboration, saying that together with Madbridge, they are building a regional creative hub capable of developing content that speaks to MENA audiences while also reaching global viewers.
Expanding into Live-Action and Youth Entertainment
Animotion is not stopping at animation. The company is now preparing to launch a new slate of live-action series targeting children and teenagers. These productions will focus on themes like friendship, creativity, and imagination—values that connect deeply with young audiences and reflect the diversity and cultural richness of the region.
This expansion into live-action marks an important step in diversifying the hub’s content offerings. It will strengthen the partnership’s position as a major player in both animation and live-action entertainment. Additionally, this move responds to the rising demand for original youth-oriented content across global streaming and broadcast platforms.
Empowering Local Talent and Innovation
A major part of the Madbridge–Animotion partnership’s mission is to develop local talent and encourage innovation. The entertainment hub will open doors for writers, animators, producers, and digital artists from across the UAE and the wider MENA region. These creators will get the chance to work with international professionals, gaining hands-on experience and exposure to world-class creative practices.
Abu Dhabi’s strong creative infrastructure, government incentives, and growing pool of skilled talent make it the perfect home for this initiative. By fostering collaboration between global and local creatives, the hub will help nurture a new generation of storytellers who understand both the cultural depth of the region and the global standards of production.
Boosting Abu Dhabi’s Global Entertainment Profile
Over the past decade, Abu Dhabi has established itself as a global center for film production and creative industries. From major Hollywood blockbusters to locally produced films, the Emirate has shown that it can provide world-class facilities, talent, and support for international media projects.
With the Madbridge–Animotion partnership, Abu Dhabi is taking another major step forward. The city’s focus on culture and innovation makes it the ideal location for a global entertainment hub. By attracting leading companies and fostering cross-cultural collaboration, Abu Dhabi is strengthening its identity as a city where creativity thrives and where stories from the region can reach audiences around the world.
A Vision for the Future of Family Entertainment
This partnership is not just a business venture—it represents a shared vision for the future of family entertainment in the MENA region. By combining investment, creativity, and technology, Madbridge and Animotion aim to create a sustainable model that supports both artistic expression and economic growth.
The entertainment hub will focus on producing high-quality, family-friendly content that promotes positive values while offering universal appeal. It will also serve as a bridge between the East and the West, showcasing regional culture in a way that connects with international audiences.
Through this collaboration, Abu Dhabi is positioning itself as a leader in creative industries, paving the way for more partnerships that encourage innovation and storytelling excellence.
Conclusion
The partnership between Madbridge Commercial Investment and Animotion Media Group marks a defining moment in Abu Dhabi’s creative journey. By setting up a state-of-the-art entertainment hub that integrates animation, live-action, and digital media, the two companies are laying the foundation for a new era of creativity in the region.
This initiative will strengthen Abu Dhabi’s position as a global center for entertainment, provide opportunities for local talent, and help shape the MENA region’s future in storytelling and cultural innovation. As both companies move forward with this vision, Abu Dhabi is set to shine as a beacon of creativity, culture, and collaboration on the global stage.
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