In Doha’s fast changing creative scene, one man is reshaping how brands connect with people. Mirsab Al Rahman, founder of Futad Advertising, realized early on that traditional ads such as billboards, posters, and TV spots no longer moved modern audiences. The real engagement, he noticed, was happening where people interacted naturally: inside cars, at events, and on the streets through tech driven immersive experiences.
That realization became a turning point. As Mirsab Al Rahman recalls, a defining moment was recognizing Doha’s advertising status quo and the gap for future ready, tech driven engagement. Instead of competing in the same creative space, he pivoted toward immersive media, transparent displays, holograms, and interactive in ride screens that made brand stories come alive in everyday environments.
Bridging Creativity, Technology, and Psychology
For Mirsab Al Rahman, advertising is no longer about what looks good, it’s about what works. His approach, which he calls experiential advertising, merges engineering, design, and audience psychology with measurable technology.
He believes that great campaigns should excite both the heart and the mind. That means understanding user behavior as deeply as one understands creative design. Experiential advertising fits because it blends engineering, design, and audience psychology with measurable innovation.
At Futad Advertising, this vision comes alive across seven service divisions, enabling the team to quickly prototype, test, and scale new experiences. The blend of technical precision and storytelling creativity allows brands to engage audiences in ways that are both emotional and measurable, something rare in a region still catching up to global experiential trends.
Building Futad: From Vision to Regional Recognition
The Futad journey began in 2018 when Mirsab Al Rahman spotted a clear opportunity. Doha’s advertising scene lacked immersive, hardware driven engagement platforms. He started with a hardware forward portfolio, focusing on transparent, holographic, and interactive media.
The early days, however, were not easy. Convincing clients to invest in untested technology was difficult. The hardest early challenge, Mirsab Al Rahman recalls, was building third party validation and detailed case studies in a market that often defaults to claims over evidence.
Instead of chasing flashy projects, Mirsab Al Rahman built credibility step by step. He focused on measurable outcomes, client partnerships, and verifiable data. This patience paid off when Futad scaled regionally, working on partnerships such as Careem’s in ride media network and high visibility showcases at events like Project Qatar. These projects didn’t just attract attention, they validated his belief that innovation backed by results would always win.
Each partnership was more than a business deal; it was a proof point. Futad became known not only for creativity but also for accountability, something Mirsab Al Rahman sees as central to building long term trust.
Scaling Innovation: AI, Data, and Interactive Experiences
Today, Futad Advertising is entering its most exciting phase yet. The company is expanding AI powered interactive zones, transparent display platforms, and data driven in ride media networks. These projects are shaping the next generation of brand experiences, ones that learn from user interaction and evolve in real time.
Futad is also increasing its presence at large events and sponsorships across the region, using them as testing grounds for new technology. For Mirsab Al Rahman, this is not just marketing; it’s research and development. Every activation, every data point, every user reaction adds to a growing knowledge base.
His operating philosophy is simple but powerful: prototype, measure, partner, publish.
It’s a rhythm that keeps the company grounded in evidence. Evidence beats hype, Mirsab Al Rahman often says. We prioritize verifiable outcomes, rigorous documentation, and independent validation before storytelling. That means Futad’s innovations are always backed by data, ensuring that creativity and accountability move together.
A Philosophy of Durability Over Spectacle
While many agencies chase attention grabbing spectacles, Mirsab Al Rahman takes a different route. He believes in building durable platforms and partnerships that last long after a campaign ends. The goal is to reset GCC standards for human centered, AI enabled experiential multimedia solutions that are useful, delightful, and accountable.
This philosophy guides everything Futad Advertising does, from developing new technology to collaborating with global partners. The focus is not just on being first, but on being reliable, repeatable, and measurable.
He encourages brands to publish their results, invite independent audits, and be open about performance metrics. Transparency, he believes, accelerates trust and attracts stronger collaborations. Publish case studies early, invite audits, and anchor credibility on third party platforms, he advises.
Why It Matters for the GCC and Beyond
Mirsab Al Rahman’s approach represents a major shift in how advertising is viewed across the Middle East. Instead of relying solely on visuals and slogans, brands can now create interactive ecosystems, spaces where consumers don’t just watch but participate.
This evolution transforms marketing from storytelling into story living. For the GCC, a region known for rapid development and tech adoption, Futad Advertising’s model provides a pathway to elevate local creativity with global credibility.
By aligning with measurable technology and transparent outcomes, Futad Advertising sets a new benchmark for regional agencies. It demonstrates that innovation doesn’t have to be risky when it’s grounded in evidence and strong partnerships.
The Human Story: Passion, Struggle, and Growth
Beyond the technology and metrics, Mirsab Al Rahman’s story is deeply human. His career reflects resilience, curiosity, and a constant desire to push boundaries. Starting with limited resources and facing market skepticism, he built a brand on proof rather than promises.
Through his platforms, he also shares glimpses of his lifestyle and creative process, offering inspiration to young entrepreneurs who dream of breaking into tech driven industries. His message is consistent: success isn’t instant; it’s built through continuous learning, partnerships, and integrity.
He believes that innovation must serve people, not just impress them. Every transparent screen, hologram, or AI based interface Futad develops is designed to make technology feel more human, more intuitive, accessible, and delightful.
The Road Ahead: Redefining the Future of Engagement
Looking forward, Futad Advertising’s ambitions stretch far beyond Qatar. The company aims to become the MENA region’s innovation hub for immersive and measurable brand systems. With AI playing an increasingly central role, Mirsab Al Rahman envisions a future where every brand interaction is adaptive, where a campaign learns from real time audience behavior.
His focus on collaboration remains strong. He continues to invest in partnerships that shorten learning curves, such as mobility, media, and mega event ecosystems. By working with diverse industries, Futad Advertising can test technology in different environments and identify what resonates most with audiences.
What’s next could redefine how people in the region experience advertising, not as interruptions, but as integrated, interactive, and intelligent encounters woven into daily life.
Conclusion
Mirsab Al Rahman’s journey shows how vision, persistence, and evidence based thinking can reshape an entire industry. He saw a market gap, trusted innovation over imitation, and built credibility through results, not claims.
From transparent displays in public spaces to AI driven in ride screens, his work at Futad Advertising has proven that advertising can be useful, delightful, and accountable all at once.
In a world full of noise, Mirsab Al Rahman’s philosophy stands out: don’t just tell stories, build experiences that people can touch, feel, and remember.
And as he continues scaling Futad Advertising across the region, one thing is clear: the next wave of advertising in the GCC won’t just be about being seen. It will be about being felt, measured, and trusted, a legacy that Mirsab Al Rahman is already building, one immersive moment at a time.
Do connect him on LinkedIn
Read Next – Mubadala Capital Co-Leads $1.375 Billion Series E Funding for Crusoe
