In the middle of a global pandemic, when uncertainty and stress became a daily companion, Julien Khoury discovered two practices that would transform his life: breathwork and cold exposure. What began as a personal coping mechanism during COVID 19 evolved into a mission to help others find balance, resilience, and clarity. This mission eventually became Breasy, one of Dubai’s most transformative wellness movements.
“During COVID, discovering breathwork and cold exposure helped me navigate some of the most stressful moments of my life. That experience became the foundation for everything I now teach and share through Breasy.”
The Birth of Breasy: Where Science Meets Soul
Julien’s journey into wellness was inspired by a simple yet powerful idea: small habits can create profound transformations. Observing the impact of breathing, cold exposure, and movement on his own life, he envisioned a space where science and soul meet, and where a community could thrive together in pursuit of holistic well-being.
“Creating Breasy felt natural; it’s where science meets soul, and community meets transformation. It’s not just work it’s my calling.”
Breasy’s offerings combine rhythmic breathwork, cold plunges, and dynamic movement sessions. This unique mix is designed to help individuals reconnect with themselves, build resilience, and unlock a deeper sense of purpose. Julien emphasizes that wellness is not just about physical fitness, it’s about cultivating mental clarity and emotional strength.
Turning a Personal Practice into a Movement
Transforming a deeply personal practice into a scalable wellness movement was no small feat. Julien faced the challenge of building trust, creating structure, and maintaining consistency, all while preserving the authenticity and human touch that made his approach so effective.
“The biggest challenge was turning a personal practice into a scalable movement building trust, structure, and consistency from something deeply human.”
Through perseverance, Breasy grew into one of Dubai’s leading wellness movements. The success of Breasy lies not only in its innovative practices but in its ability to foster a genuine community where individuals can grow, learn, and support one another.
Expanding Horizons: From Experiences to Corporate Wellness
Looking forward, Julien is expanding Breasy into new formats and locations. From immersive wellness experiences to corporate wellness programs, Breasy is redefining how people in the region engage with self care.
“I’m focused on expanding Breasy across new locations and formats from immersive experiences to corporate wellness programs. It aligns with my long-term goal of redefining well-being in the region and empowering people to live and breathe with purpose.”
These initiatives aim to bring wellness beyond traditional settings, offering participants unique ways to explore breathwork, cold exposure, and movement. Whether through serene ice baths, dynamic workshops, or guided group sessions, Breasy encourages individuals to step outside their comfort zones and embrace transformation.
Lessons Learned: Growth Begins Where Comfort Ends
Julien’s journey has taught him invaluable lessons about leadership, personal growth, and resilience. One of the most significant insights is that growth begins at the edge of discomfort. Embracing challenges, staying present, and focusing on progress over perfection have become core principles both in his personal life and in building Breasy.
“The most valuable lesson I’ve learned is that growth begins where comfort ends. It taught me to lead with presence, embrace discomfort as a teacher, and prioritize progress over perfection both personally and professionally.”
This philosophy underpins every Breasy session. Participants are encouraged to explore new practices, confront their fears, and discover their inner strength, creating lasting transformation that extends beyond the session itself.
A Legacy of Purpose and Community
For Julien, Breasy is more than a business, it’s a movement that reconnects people with their breath, body, and purpose. His vision extends beyond immediate results to leaving a lasting impact, a thriving community empowered to live intentionally.
“I hope to redefine wellness, showing that true performance starts within. I’d like to be remembered as someone who built a movement that reconnected people to their breath, body, and purpose, leaving behind a community that continues to thrive.”
The Breasy Tribe, the community built around his vision, embodies this philosophy. Through collective practices, workshops, and wellness events, the tribe has created an environment where individuals motivate and inspire each other, fostering connection, growth, and well-being.
Words of Wisdom: Trust the Process
Julien’s journey serves as a reminder that meaningful transformation requires patience, persistence, and curiosity. His advice for those pursuing their own goals is simple: trust the process and show up, even when the vision feels distant.
“Trust the process and keep showing up, even when the vision feels far. Every challenge is shaping you for what’s next. Breathe, stay curious, and don’t rush what’s meant to grow naturally.”
These words capture the essence of Breasy, a movement rooted in presence, resilience, and the belief that true change begins from within.
Join the Breasy Movement
Breasy offers a wide range of experiences designed to nurture mind, body, and soul. From dynamic breathwork sessions and cold exposure exercises to immersive movement workshops, participants are guided to reconnect with themselves, build resilience, and cultivate purpose.
Julien’s vision for Breasy continues to expand, with plans to reach new locations and audiences. Every new participant joins a growing community dedicated to living intentionally, embracing challenges, and exploring the transformative power of breath, cold, and movement.
For anyone seeking a deeper connection with themselves and a supportive wellness community, Breasy represents a journey toward transformation, resilience, and purposeful living.
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