Sredha Kumar’s story is a testament to the power of passion, purpose, and persistence. From her early fascination with theatre to her corporate beginnings in luxury and beauty, and now as the founder of Atmara, she has always been driven by a desire to create experiences that touch people deeply and leave a lasting impression.
The Early Spark: Theatre and Emotional Connection
“Since I was young, I’ve been fascinated by how experiences can touch people deeply,” Sredha reflects. Theatre, she says, was her first window into understanding this profound human connection. Watching actors bring stories to life, feeling the energy in a room transform with emotion and presence, left an indelible mark on her young mind. That early exposure instilled in her the belief that well-crafted experiences have the power to influence, heal, and inspire people.
It was not just about performance or art; it was about human emotion, storytelling, and presence — elements that later became the foundation of her professional journey. Theatre taught her empathy, awareness, and the importance of being fully present in any experience, lessons that now shape the very essence of Atmara.
Academic Foundations and the Step into Luxury
Sredha’s academic path reflected her global outlook and passion for excellence. She pursued her bachelor’s degree from the University of Exeter in the UK, followed by a master’s from Sup de Luxe, a Paris-based luxury business school founded by Cartier. Her education provided her with a strong grounding in brand management, luxury marketing, and consumer psychology — setting the stage for her entry into the world of high-end experiences.
Professional Beginnings: L’Oréal and the World of Global Campaigns
After graduating, Sredha joined the L’Oréal Global Headquarters in Paris as a Digital and Communications Assistant, where she worked closely on brand storytelling, influencer collaborations, and global campaign execution. Her time at L’Oréal, one of the world’s most prestigious beauty leaders, shaped her understanding of how creativity and strategy unite to bring brand visions to life across markets.
She gained hands-on experience in digital activations, content creation, and influencer strategy — learning the nuances of managing large-scale campaigns and translating global narratives into meaningful consumer connections. The role deepened her appreciation for precision, innovation, and the impact of emotionally intelligent communication — lessons that continue to inform her work today.
The Creator’s Edge: Merging Professional Expertise with Personal Passion
In parallel with her corporate journey, Sredha began building her personal digital platform, which has now grown into a community of over 60,000 engaged followers. Through her content, she merges creativity with authenticity, crafting stories around fashion, luxury, and wellness. This dual perspective — as both brand strategist and digital creator — gives her a rare ability to understand the influencer landscape from both sides, crafting campaigns that are not only strategic but also emotionally resonant.
The Transition to Wellness: Crafting Meaningful Experiences
Following her fascination with experiences that move and heal people, Sredha eventually ventured beyond the world of luxury branding to explore wellness — a space that aligned more deeply with her values. The precision and elegance she learned in the luxury world became the foundation for designing experiences that were not just beautiful but also transformative.
While she cherished her work in luxury, she felt a growing desire to create something that went beyond aesthetics — something rooted in purpose, presence, and healing. This calling led to the birth of Atmara.
The Birth of Atmara: A Fusion of Passion and Purpose
Atmara represents the culmination of Sredha’s diverse experiences — theatre, luxury, communication, and digital strategy — all coming together to serve one purpose: creating spaces for healing and self-discovery. The brand blends science, ancient wisdom, and intentional design to offer wellness experiences that are as thoughtful as they are transformative.
For Sredha, Atmara is not just a business; it is a movement towards mindfulness, reconnection, and holistic well-being. Each experience is curated with care, blending modern understanding of wellness with practices rooted in ancient traditions.
Overcoming Challenges: Finding Authenticity
The journey to Atmara was not without challenges. Sredha had to navigate self-doubt and the pressure of aligning a nontraditional career path with her purpose. Moving from corporate luxury to holistic wellness required not just skill but courage and conviction.
She learned that success isn’t defined by titles or prestige but by authenticity and impact. Trusting her intuition became her compass — allowing her to design experiences that go beyond commercial goals and genuinely transform lives.
Building Atmara: Personalized and Transformative Wellness
Today, Sredha is focused on expanding Atmara into a wellness brand that stands for personalization and purpose. Each offering — whether a retreat, consultation, or guided experience — is designed to help individuals reconnect with themselves. By blending the structure and storytelling precision honed at L’Oréal with the empathy and creativity shaped by her theatre background, Sredha brings a uniquely holistic vision to the wellness landscape.
Lessons Learned: Designing Experiences That Matter
Through her journey, Sredha has learned that the key to impact lies in empathy and intention. Designing experiences without understanding human emotion is superficial; creating with awareness, care, and purpose leads to real transformation. This philosophy underpins both her professional and personal work.
Her method is a blend of heart and strategy — grounded in research, executed with precision, and delivered with authenticity. This harmony has positioned Atmara as a brand that not only promotes wellness but redefines it.
Redefining Wellness: A Vision for the Future
Looking ahead, Sredha aims to reshape how wellness is perceived — moving beyond routines and rituals to a state of conscious, intentional living. Her mission is to make wellness accessible, meaningful, and deeply personal, while encouraging people to slow down and reconnect with themselves.
Through Atmara, she hopes to inspire a new generation to embrace self-care not as a luxury, but as a way of life — thoughtful, balanced, and grounded in awareness.
Advice to Her Younger Self: Trust the Journey
“Trust the journey. Embrace curiosity. Focus on creating experiences that matter rather than chasing titles or recognition. True growth comes from passion, persistence, and the courage to follow your own vision.”
This mindset continues to guide Sredha as she builds a life and brand rooted in intention, empathy, and purpose.
A Life of Purpose and Impact
From theatre to luxury, and now wellness, Sredha Kumar’s evolution reflects an unwavering commitment to meaningful experiences. Her journey — from L’Oréal’s global campaigns to Atmara’s mindful retreats — shows how creativity, empathy, and authenticity can redefine what it means to create impact.
By bridging science, ancient wisdom, and design, she is shaping a modern narrative for wellness — one that celebrates connection, clarity, and conscious living.
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