Ahmed Refaat is not just a marketing professional or a television actor. He is a storyteller of his own life, blending sport, business, and creativity into one inspiring path. Today, he leads the Offline Marketing and Food Vertical at talabat Egypt, a role that places him at the center of one of the country’s fastest growing consumer service industries.
But Ahmed’s story did not begin in a boardroom or on a film set. It started with a foil in his hand at the age of six, on a fencing piste, where discipline, resilience, and ambition were forged.
The Fencer: Discipline From Childhood
Before marketing campaigns or acting roles, fencing shaped Ahmed’s character. From the age of six, he trained with relentless passion and went on to represent Egypt for more than 25 years. He competed in World Cups, World Championships, and African Championships, proudly carrying his nation’s flag.
Fencing demanded hours of practice, endless travel, and mental sharpness. It taught him lessons in endurance, humility, and resilience that became the foundation for everything else in his life. The sport was not just about winning medals—it was about mastering himself.
The Early Career: Advertising to Food Brands
After years of fencing, Ahmed stepped into the professional world in 2008, beginning with advertising agencies. His first steps into the creative and marketing field shaped his understanding of brand communication and consumer psychology.
Working at a global agency, he built campaigns, learned how to manage clients, and gained firsthand experience of how ideas can influence mass behavior. This exposure laid the groundwork for his later roles, where strategy and execution would go hand in hand.
From there, Ahmed moved into the food industry, serving as Brand Manager for Burger King and Texas Chicken in Egypt for nearly six years. Here, he managed everything from campaigns to customer engagement, ensuring brand consistency across outlets. The role demanded an understanding of retail realities, price sensitivity, service quality, and consumer expectations. It was during these years that Ahmed mastered the art of balancing creative vision with operational execution.
Leading at talabat
In 2018, Ahmed joined Otlob, a pioneer in Egypt’s food delivery space. When Otlob rebranded to talabat, he played an integral role in shaping the brand’s presence. Today, as Head of Offline Marketing and Food Vertical, he is responsible for driving campaigns related to restaurant offers and partnerships.
His role focuses on building brand trust through offline channels such as outdoor campaigns, radio, on-ground activations, and creative brand stunts. For Ahmed, marketing is not just about selling a product—it is about becoming part of people’s everyday lives. His vision has helped talabat strengthen its position as a household name across Egypt.
On Screen: The Actor Emerges
While his marketing career flourished, Ahmed’s creative side took a different form: acting. His first appearance on screen was in the Egyptian TV series Sabe3 Gar in 2017, where he played the role of Hisham. The character quickly caught attention, giving Ahmed his first breakthrough in the entertainment industry.
From there, he landed roles in several well-known TV series, including Khali Balak Men Zizi, El Harsha El 7, Catalogue, and the Arabic adaptation of Suits. He also made his film debut with Ma2soom.
For Ahmed, acting is not separate from his professional identity. Just as marketing tells stories to connect with audiences, acting allows him to embody stories on screen. The two worlds complement each other—one grounded in strategy, the other in pure emotion.
Balancing Dual Identities
Balancing marketing leadership with acting requires flexibility and focus. Although both worlds are demanding in their own way, Ahmed finds harmony between them.
He believes that both careers enrich each other. Marketing helps him understand audience psychology, while acting allows him to bring empathy and human connection into his professional leadership. Instead of choosing one path, he embraces both, proving that a multidimensional life is possible.
Reflections on Challenges
Ahmed approaches his dual pursuits with balance and self-awareness. While some might assume that juggling marketing and acting involves constant travel or personal sacrifice, he clarifies that his acting journey is still evolving, and he has managed to maintain healthy boundaries between both fields.
He acknowledges that Egypt’s dynamic and price-sensitive market brings its own challenges, especially when building campaigns that are both impactful and authentic. Yet, his philosophy remains simple: consistency, creativity, and genuine connection with people always lead to success.
Vision and Lifestyle
Ahmed’s vision is not just about personal success. He wants his story to inspire others who feel confined to a single identity. His life proves that you do not have to choose between passions. With discipline and perseverance, you can live more than one dream.
He lives by the belief that sport taught him discipline, marketing gave him strategy, and acting gave him emotional depth. Together, these elements form his lifestyle—structured, creative, and human-centered.
Current Happenings
Today, Ahmed continues to thrive in his dual roles. At talabat, he is leading impactful campaigns and brand stunts that connect directly with millions of Egyptians. At the same time, he continues to explore acting opportunities, refining his craft as an artist.
On social media, he shares moments from both worlds—brand projects and behind-the-scenes glimpses from sets. This openness makes him relatable, showing that success is not about perfection but about embracing the journey with all its growth and evolution.
Why His Story Inspires
Ahmed Refaat’s journey resonates because it breaks the myth of a single career path. He shows that:
- Discipline from sport can fuel any career
- You can balance structure and creativity at the same time
- Success comes from authenticity and consistency
- Living a multidimensional life is not a weakness but a strength
His story inspires not only marketers and actors but also anyone striving to live authentically.
Closing Thoughts
Ahmed Refaat is more than the titles he holds. He is a fencer, marketer, actor, and dreamer who embodies resilience and creativity. From national championships to corporate leadership, from brand campaigns to screen roles, he has consistently reinvented himself without losing authenticity.
For anyone watching his journey, the message is clear: you do not have to fit into one box. You can design your own story, pursue your passions, and inspire others along the way.
Do follow him on Instagram
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