At only 25 years old, Afaf Lazkani has already built a name for herself as a beauty content creator and entrepreneur. Known for her down-to-earth personality, she connects with her audience through beauty tips, hair care routines, and fashion content across Instagram and TikTok. She often says her mission is simple: to create content that feels real, helpful, and inspiring.
Afaf proudly describes herself as a Capricorn, which she believes explains her hard working nature and perfectionist streak. Growing up in Lebanon, she showed an entrepreneurial spirit from a very young age. At just four years old, she would try selling her own belongings and sometimes even her parents’ home supplies at school. That childhood drive to create and sell never left her; instead, it grew into something much bigger.
A Haircut That Changed Everything
The story of Afaf’s business journey begins with an unexpected twist, a haircut gone wrong. One day, a hairdresser cut her hair too short, and she was devastated. Instead of staying upset, she turned the situation into a challenge. Determined to regrow her hair, she experimented with home remedies, natural oils, and treatments.
She started sharing her journey online, posting about what worked and what didn’t. People noticed real results and began asking about her routine. Slowly, her followers started urging her to create her own hair oil. Their encouragement was so strong that Afaf decided to take the leap, despite already working at a digital marketing agency in Beirut.
This was the birth of Zayti, her first brand. The name was inspired by the Arabic word “Zaity,” meaning olive green, and also by “zayt,” the Arabic word for oil. Both symbols reflect the natural, wholesome roots of her formula.
The Launch That Went Viral
Even before officially launching Zayti, Afaf tested the waters with a pre order campaign. One of her promotional videos went viral, crossing 10 million views. The response was overwhelming and completely changed her life. Orders began flowing in not just from Lebanon, but from across the GCC, Europe, and other regions.
What made Zayti stand out was not just the oil itself, but the trust behind it. People had already seen Afaf’s journey, watched her experiments, and felt connected to her story. This authenticity turned her brand into more than just another beauty product; it became a symbol of trust, consistency, and transparency.
Staying Connected With Her Audience
Many entrepreneurs step away from content creation once their business takes off, but Afaf chose a different path. She continued to post hair care tips, natural remedies, and honest reviews. Her approach was clear: even if someone didn’t buy Zayti, they could still benefit from her advice.
This mindset built an even stronger bond with her audience. Followers didn’t see her as someone just trying to sell products, but as a friend who genuinely wanted to help. This trust became her biggest asset and one that she promises never to take for granted.
Enter Next Monday: A New Venture
As if running one brand wasn’t enough, Afaf is preparing to launch her second business: Next Monday, a gym wear label. The name comes from the phrase we all use when delaying workouts or lifestyle changes: “I’ll start next Monday.”
Through this brand, Afaf wants to deliver stylish, comfortable, and authentic gym wear for women who want to feel confident in every setting, whether working out, running errands, or living everyday life. Her vision is not about chasing trends but about creating clothes that make women feel strong, stylish, and real.
Achievements She’s Proud Of
Afaf has already achieved what many only dream of. She has collaborated with global brands she once admired, built Zayti into a global business, and nurtured a loyal online community.
But for her, the greatest achievement isn’t fame or financial success. Instead, she’s most proud of starting from scratch on a small budget and building something real. She loves being able to give back to her followers, whether through promo codes, honest reviews, or simply sharing knowledge. Her journey is proof that determination and authenticity can go a long way.
Words of Advice for Aspiring Entrepreneurs
Afaf often emphasizes one message to anyone who wants to start their own business: don’t wait for perfect. She believes that people often delay their dreams because they want everything to be flawless. But in her eyes, progress is better than perfection.
She encourages beginners to start with what they have, even if it’s a small budget. Mistakes will happen, but those mistakes become part of the learning journey. Her own story, from selling small items as a child to running a global brand, shows that growth comes step by step.
Lessons Along the Way
Success hasn’t come without challenges. Like many entrepreneurs in the digital world, Afaf has faced competition, negativity, and criticism. But instead of letting these hurdles slow her down, she has learned to focus on her own path.
Her biggest lesson so far is to protect your peace. For Afaf, that means ignoring distractions, staying true to her values, and not letting the noise of others define her journey.
What She Hopes to Leave Behind
Afaf doesn’t just want to be remembered as a content creator or businesswoman. She wants to leave a legacy that highlights quality, honesty, and trust. In an industry often criticized for promoting trends without depth, she wants her followers to know that everything she shares, whether a tip, review, or product, comes from real experience and genuine care.
She hopes her journey shows others that you don’t need to compromise your values to succeed. By choosing quality over quantity, she believes it’s possible to stand out and leave a lasting impact.
Looking Ahead
The future looks bright for Afaf Lazkani. With Zayti continuing to expand across global markets and the upcoming launch of Next Monday, she is well on her way to building a diverse empire. Her audience is eager to see new product lines, more collaborations, and fresh lifestyle content from her platforms.
But no matter how big her businesses grow, Afaf insists she’ll stay the same at her core: a creator who wants to help, inspire, and keep things real. Her story is a reminder that sometimes, the biggest successes are born from the most unexpected challenges, even something as simple as a haircut gone wrong.
Do follow her on Instagram
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