Powerhouse Shero: Roshinee Naidoo’s Journey of Grit & Grace

Roshinee Naidoo is a woman who wears many crowns with ease. Known as a powerhouse, a shero, and a leader, she embodies gratitude and resilience in everything she does. With her roots in South Africa and her current base in the UAE, she has grown into a global voice of strength, inspiration, and transformation.

Her journey is not just about titles or achievements. It is about the story behind them, the struggles, sacrifices, and the bold choices that shaped her. Today, she is recognized as a leader in proposal excellence, having won awards for bid and tendering, and as the founder of WIBAP International, but she is also a spiritual seeker, a globetrotter, and a leader who excels in both strategy and innovation.

Humble Beginnings and Early Struggles

Growing up in South Africa, Roshinee Naidoo was no stranger to challenges. Like many ambitious dreamers, she had to fight through financial constraints, social expectations, and moments of deep self-doubt. At times, the path looked uncertain, and there were moments when giving up seemed easier.

But Roshinee refused to be defined by limitations. Every setback became a stepping stone. Instead of being discouraged, she used failures as lessons, guiding herself toward growth. She embraced education, pursued her MBA, and invested in personal development to sharpen her skills and mindset. This academic foundation, combined with her natural leadership abilities, gave her the courage to step into bigger spaces.

Building a Unique Dual Career

What makes Roshinee stand out is her ability to succeed in two very different worlds. On one side, she is a bid guru, an expert in proposals, tenders, and business strategies. She knows how to lead high-stakes projects, align teams, and win contracts. Her professionalism and technical knowledge have earned her respect in business circles across regions.

On the other side, she is a life coach and spiritual guide. Her coaching goes beyond motivational words. It is rooted in her personal experiences of struggle, resilience, and transformation. She teaches gratitude, healing, leadership, and the importance of a growth mindset. Her ability to connect with people on both personal and professional levels makes her truly exceptional.

This duality is her strength. She can walk into a boardroom to design winning strategies and later sit with individuals to help them find their higher purpose. In both spaces, she brings authenticity and wisdom.

Milestones and Achievements

Over the years, Roshinee has collected achievements that reflect both her skills and her passion.

She has become a respected leader in bid and proposal management, often sought after for her expertise.
She has won several She Awards and other bid/tendering awards recognizing her excellence in proposals.
She is the first and only woman in the Middle East with the highest proposal accreditation.
She has accumulated over 70 certifications, showing her commitment to continual growth and mastery.
She launched WIBAP International, empowering the bid community across MEA (Middle East & Africa), providing training, standards, and innovation in commercial proposals.
She serves as a judge for gender mainstreaming and advocates for women in leadership roles.
She has built a digital presence where her voice reaches thousands, spreading positive energy and encouragement.
She is actively engaged in women’s leadership networks such as WIBAP, supporting women in business and leadership roles.

Her achievements are not just about recognition but also about impact. She has touched lives, opened doors, and created opportunities for others.

Daily Life and Growth Mindset

Behind her professional success is a disciplined lifestyle. Roshinee believes in starting her day with gratitude and mindfulness. Whether through meditation, journaling, or prayer, she grounds herself before taking on the demands of her work.

Travel is also a big part of her life. As a globetrotter, she moves between South Africa, the UAE, and beyond, working, learning, and exploring. Her Libra nature reflects her love for balance, and she constantly strives to maintain harmony between her professional and personal worlds.

Her guiding principle is the growth mindset. She sees obstacles as opportunities and failures as lessons. For her, there is no wasted experience. Every challenge has meaning, and every experience can be transformed into wisdom.

Current Focus and Projects

At present, Roshinee is focusing on expanding her influence through multiple high-impact projects:

Life Coaching Programs – She continues to guide individuals toward self-discovery, healing, and success through structured coaching.
Bid Strategy & Proposal Excellence – Helping businesses craft powerful proposals, integrating innovation and AI tools to optimize efficiency and win-rates in competitive markets across MEA.
Workshops and Events – She leads workshops that combine business knowledge with personal development.
Digital Influence – Through her online platforms, she shares best practices, teachings, and reflections on leadership, proposals, innovation, and women empowerment.
Women’s Leadership & Gender Advocacy – She contributes to initiatives that empower women, particularly in business, bids & tenders, and leadership roles, and serves as a judge in gender mainstreaming efforts.

These efforts reflect her mission: to uplift others while excelling in her own journey.

The Struggles Behind the Success

Even with her achievements, Roshinee does not shy away from admitting the challenges she continues to face. Balancing multiple roles—corporate strategist, bid expert, innovator, life coach, speaker, and traveler—is not easy. The demand to maintain high standards in proposal excellence, adopt emerging technologies, and remain visible can be exhausting.

She also faces the unique challenge of bridging two worlds: the structured, measurable environment of commercial bids/tenders and the more fluid, personal realm of coaching and spiritual guidance. At times, people misunderstand her versatility, but she stays true to her calling.

Instead of hiding these struggles, she shares them openly. This honesty allows others to see that success is not about perfection, it is about persistence.

Lessons and Inspiration

From Roshinee’s journey, several key lessons emerge:

Resilience is everything. Success is not about never failing, but about always rising.
Balance your worlds. You can be professional and spiritual, logical and emotional, ambitious and grateful.
Use your story. Your scars and struggles can become someone else’s survival guide.
Lead with authenticity. Real impact comes from being yourself, not copying others.
Keep growing. A growth mindset will always keep you moving forward.

Her story reminds us that anyone can rise above circumstances if they stay committed to growth, authenticity, and gratitude.

Looking Ahead

Roshinee’s vision is clear. She wants to expand her voice globally. Whether through workshops, books, larger leadership roles, or innovation in AI-enabled proposal tools, she aims to inspire more people to embrace purpose and transformation. Her dream is to continue bridging business with soul, proving that true leadership is not just about numbers but about impact.

She represents a new kind of leader, one who is not afraid to mix spirituality with strategy, heart with ambition, and authenticity with influence.

Final Reflection

Roshinee Naidoo is not just a life coach or a bid expert. She is a symbol of possibility. Her life proves that you can rewrite your story, even if you start with struggles. You can wear multiple hats, pursue different passions, and still stay aligned with your truth.

Her journey from South Africa to the UAE is not just about personal success, it is about building bridges, lifting others, and living with gratitude. She reminds us that true power lies in rising after every fall, choosing growth over fear, and inspiring others along the way.

For anyone feeling stuck or unsure, her story is an invitation to believe in yourself, to embrace your journey, and to step boldly into the life you deserve.

Do follow her on Instagram