The Dubai SME Deliveroo partnership marks a significant step in supporting local entrepreneurship in the United Arab Emirates. The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME) has joined forces with the global food delivery platform Deliveroo to empower Emirati-owned food and beverage (F&B) businesses. This partnership provides these businesses with the tools, resources, and support necessary to thrive in an increasingly competitive digital economy.
Strengthening Dubai’s F&B Sector
Dubai’s F&B industry is a cornerstone of its vibrant economy, known for its diverse culinary offerings and dynamic market. Small and medium-sized enterprises (SMEs) play a pivotal role in this sector, contributing to innovation and cultural richness. However, many of these businesses face challenges in accessing digital platforms and expanding their customer base.
The partnership between Dubai SME and Deliveroo seeks to address these challenges by offering Emirati-owned F&B SMEs affordable access to digital tools, marketing support, and operational guidance. This initiative aligns with Dubai’s broader economic goals, particularly the D33 agenda, which aims to double the size of the city’s economy by 2033.
Key Benefits for Emirati F&B SMEs
The collaboration offers a comprehensive package of benefits designed to facilitate market entry and accelerate digital adoption:
- Reduced Onboarding Fees: SMEs will benefit from lower initial costs when joining the Deliveroo platform, making it more accessible for new and existing businesses.
- Preferential Commission Rates: Participating businesses will enjoy favorable commission structures, allowing them to retain a larger share of their earnings.
- Enhanced Promotional Support: Deliveroo will provide in-app marketing visibility and promotional tools to help SMEs attract new customers and increase brand awareness.
- Training Programs and Operational Guidance: Tailored training sessions and support will be offered to ensure businesses can effectively utilize digital platforms and optimize their operations.
- Personalized Account Management: Dedicated account managers will assist SMEs in navigating the platform and maximizing their growth potential.
Aligning with Dubai’s Economic Vision
SMEs represent over 90% of Dubai’s registered businesses and employ a significant portion of the private sector workforce. Recognizing their importance, Dubai SME has set a target to support the creation of 8,000 new Emirati ventures by 2033, increasing the total number of supported businesses to 27,000.
The partnership with Deliveroo is a strategic step toward achieving this goal, providing SMEs with the resources needed to scale their operations and contribute to the city’s economic diversification. By fostering innovation and supporting local entrepreneurs, Dubai aims to strengthen its position as a global business hub.
A Model for Public-Private Collaboration
This initiative exemplifies the power of public-private partnerships in driving economic growth and innovation. By combining Dubai SME’s deep understanding of local business needs with Deliveroo’s technological expertise, the collaboration creates a supportive ecosystem for Emirati entrepreneurs.
The success of this partnership could serve as a model for similar initiatives in other sectors, demonstrating how strategic collaborations can unlock new opportunities for SMEs and contribute to sustainable economic development.
Looking Ahead
As the digital landscape continues to evolve, it is crucial for SMEs to embrace technology and adapt to changing market dynamics. The Dubai SME and Deliveroo partnership provides a valuable opportunity for Emirati-owned F&B businesses to enhance their competitiveness and achieve long-term success.
For more information on how to participate in this initiative and leverage the benefits offered, interested businesses can visit the official websites of Dubai SME and Deliveroo.
Do follow UAE Stories on Instagram
Read Next – ALEC Holdings IPO Dubai: 1bn Shares, Market Cap Up to $1.91B
