Amal Ahmed’s journey is one of passion, resilience, and a deep connection with storytelling. She has grown from a high school student leading the morning anthem to a powerful voice in the UAEs media industry. Today, she is not only a content creator and presenter but also a Creative Director who continues to inspire thousands of people with her work.
Her story is not just about achievements; it is about finding purpose in unexpected places, staying true to her passion, and creating a legacy built on creativity, confidence, and meaningful content.
The First Spark: Confidence Born in School
Amal’s passion for media was not something she discovered overnight. Her story goes back to her school years, where she actively participated in different activities that shaped her confidence.
She was a part of her school’s media club, working as a photographer and capturing memories of events. But the true highlight of her mornings came when she stood before her classmates to lead the school pledge and the UAE national anthem. Every single day, her voice echoed through the school grounds while the entire student body repeated after her.
These experiences, though simple, instilled a strong sense of responsibility, pride, and confidence in her. She recalls how these moments unknowingly trained her to become comfortable speaking in front of an audience, a skill that later became central to her career.
A Turning Point at University
When Amal entered university, her initial dream was not to become a presenter. She enrolled in Mass Communication with the intention of becoming a director, working behind the camera. Directing and production fascinated her, and she believed her career would unfold in that direction.
However, fate had other plans. During her very first semester, a professor asked her to read aloud in class. Midway through, the professor interrupted, amazed by the power and clarity of Amal’s voice. She told Amal, “You have a natural news anchor voice.”
That one moment changed everything. Amal, who had never thought of her voice as a professional strength, suddenly saw a new possibility. Encouraged, she began training in voiceover and news presenting at Sharjah Broadcasting Authority.
She also started hosting university events, presenting at student council ceremonies, and volunteering for different roles that allowed her to polish her public speaking. What started as a coincidence soon became a lifelong passion.
Choosing the Media Path
Amal’s early experiences revealed that her true strength was in front of the camera rather than behind it. She embraced this new path wholeheartedly, and it quickly became clear she was destined for a career in media.
Eight years after graduation, Amal’s work speaks for itself. She has presented programs, directed creative projects, and worked with prestigious institutions across the UAE. Looking back, she believes that the shift from directing to presenting was the best decision she could have made.
“My achievements and projects are the strongest proof that I am in the right place. I am truly passionate about media and I enjoy every moment of the work I do.”
The First Steps Into a Professional Career
Amal began her career journey in 2019 while she was still at university. She started training with multiple organizations, including Sharjah Broadcasting Authority, the Higher Council for Family Affairs, Al Khaleej Newspaper, Dubai Police, and the Government Media Office.
Each experience gave her different skills, from understanding the discipline of traditional journalism to the creativity required in digital storytelling.
But like any young professional, Amal faced challenges. She had to adapt to different environments quickly, prove herself in front of seasoned professionals, and learn how to make her voice heard. These early challenges, instead of discouraging her, built her resilience and adaptability. They gave her the confidence to believe that she could not only survive in media but thrive.
A Creative Mindset: Achievements Beyond Numbers
When asked about her biggest achievement, Amal does not point to a single award or milestone. For her, success is not measured by titles but by the positive impact she creates.
“In creative work, there is no such thing as one biggest achievement. The real success lies in the impact I leave on people and in creating content that benefits their lives.”
Amal’s ability to connect with people has earned her admiration and respect from audiences who follow her work. Many of them feel a personal connection to her, even without having met her in person. That bond is one of the achievements she values most.
Her projects have opened doors she never expected, allowing her to meet inspiring people, gain recognition, and build a career based on meaningful work rather than chasing numbers.
Current Projects: Building Content That Inspires
Amal’s career is thriving today with multiple exciting projects that showcase her creativity and vision.
Rakkiz Wayai – Focus With Me
Her latest initiative is a social media series titled Rakkiz Wayai, Arabic for Focus with Me. Through short and engaging videos, she shares useful knowledge and practical advice with her audience. The series has gained popularity because of its straightforward, relatable, and informative style.
Creative Director at UAE Nation
Amal is also the Creative Director and Page Manager at UAE Nation, where she leads a team in creating innovative digital content. She focuses on developing strategies, managing projects, and ensuring the content resonates with audiences across platforms.
Collaborations and Future Projects
Amal’s professional journey is also expanding into collaborations with major platforms, including Forbes Middle East. She has upcoming projects that will further solidify her presence in the media industry and allow her to reach wider audiences.
The Inspirations That Shaped Her
Amal’s career has been influenced by many people and experiences. She credits her mother, professors, and close friends for giving her encouragement and support during difficult times.
Beyond people, books have also played an important role in shaping her perspective. Reading has broadened her creativity and given her fresh ideas that she applies to her work.
For Amal, inspiration comes from everywhere, family, mentors, friends, and even the challenges she faces daily.
Staying Motivated in a Demanding Industry
The media field is competitive, fast-moving, and often unpredictable. Staying motivated is not always easy. Amal admits there were times when consistency in content creation felt overwhelming.
But she learned how to balance pressure with self-care. Spending time with her best friend, going horse riding, and taking breaks when necessary are her favorite ways to recharge.
“Consistency is important, but pushing yourself too hard without rest can harm your health. Work on yourself, stay committed, but don’t forget to enjoy life and reward yourself.”
This mindset allows her to maintain positivity and deliver quality work without burning out.
Lessons From Challenges
Amal doesn’t view failures as setbacks but as lessons. One of her biggest challenges has been maintaining content consistency in a highly competitive space.
Instead of letting it discourage her, she chose a healthier perspective: focus on doing what she loves without unnecessary stress. This approach has not only improved her content but also given her peace of mind.
Another valuable lesson she learned is the importance of separating personal and professional life. She realized that mixing both creates unnecessary stress. Setting boundaries keeps her balanced, focused, and productive.
Redefining Success
For Amal, success has evolved over the years. Early in her career, recognition and achievements seemed important. But today, success is about satisfaction and positive impact.
It is about knowing that her work inspires others, adds value to their lives, and reflects her true passion. Numbers and recognition are secondary. What matters most is meaning.
Advice to Her Younger Self
Amal believes every step in her journey shaped who she is today. But if she could give advice to her younger self, it would be simple: never let anyone take advantage of your hard work.
At the same time, she appreciates the ambition and simplicity of her younger self, recognizing that without those qualities she would not have reached where she is today.
Building a Legacy
Amal’s ultimate dream is to leave a legacy that inspires future generations. She hopes to be remembered not just as a media professional but as someone who brought positivity, strength, and creativity into the industry.
“I hope people will remember me in a positive and kind way. I want them to say that Amal was strong, that she accomplished remarkable work, and that she left a lasting mark in media and creativity.”
She envisions a legacy that will outlive trends, inspiring others to believe in their talents and pursue meaningful careers.
Inspiring the Next Generation
Amal’s story is a reminder that passion can turn into purpose when you embrace opportunities. Her journey, from a school broadcaster to a respected media personality, shows that confidence, resilience, and self-belief are key ingredients for success.
For young dreamers across the UAE, her message is clear: believe in your abilities, stay committed to learning, and never underestimate the power of your natural gifts.
Amal Ahmed is more than just a voice in the media. She is a symbol of perseverance, creativity, and the future of storytelling in the region.
Do follow her on Instagram
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