n the wake of the devastating 2020 Beirut explosion and the economic crisis that followed, many faced a crossroads. For Shady Deeb, that moment became a catalyst for transformation. After years of working as an employee in media and marketing, he realized that to truly shape his creative vision and secure his future, he needed to take full control.
That decision propelled him from the safety of structured employment into the challenging yet rewarding world of independent creative entrepreneurship—a leap driven by necessity, powered by passion, and defined by resilience, independence, and purpose.
A Natural in the Creative World
Storytelling has always been at the heart of Shady’s journey. His first step into media came in 2003, writing for the Lebanese newspaper L’Orient-Le Jour Junior, where he discovered his passion for communication and cultural storytelling. By 2006, he was on the airwaves with his first radio show, paving the way for a career filled with hosting, celebrity interviews, and red carpet coverage.
Parallel to his work in traditional media, Shady became one of Lebanon’s earliest and most prominent bloggers, pioneering the influencer scene before it became a mainstream profession. Over the years, he cultivated a loyal and engaged online community, transforming his platforms into vibrant spaces for authentic lifestyle content, travel diaries, cultural insights, and behind-the-scenes glimpses into the entertainment industry.
With a style that blends sophistication, authenticity, and visual excellence, Shady has collaborated with some of the biggest Lebanese and international brands—from luxury fashion houses and global tech giants to hospitality leaders and lifestyle icons. His partnerships include campaigns with Daniel Wellington, Samsung, Starbucks, Fashion Nova, and numerous high-profile hotels, resorts, and tourism boards.
These collaborations have positioned him as one of the most trusted and recognizable digital voices in Lebanon and the MENA region, with a reputation for delivering content that is as aesthetically striking as it is strategically effective. Brands value him for his ability to create lasting emotional connections with audiences—both locally and internationally.
A Voice on the Airwaves
Alongside his digital and production work, Shady has built an impressive career as a radio host at Sawt El Noujoum, one of Lebanon’s most recognized stations. His radio journey began in 2006 with his first program, “Friend Zone”, which grew from a weekly show into a daily broadcast for more than three years.
He went on to host several popular talk shows, including “Showtime,” “Amar El Dar,” “Oscar El Noujoum,” and many more, each offering audiences a mix of entertainment, cultural discussions, and engaging interviews. Over the years, Shady has welcomed some of the biggest artists in the Arab world and conducted hundreds of interviews with public figures, actors, and journalists, creating memorable moments that resonated with listeners across the region.
This role allowed him to merge entertainment with cultural promotion, giving his audience a richer, more authentic perspective on Lebanese life while solidifying his presence as a multi-platform media personality.
Building a Brand Amid Crisis
By the time tragedy struck Beirut in 2020, Shady was already deeply embedded in the worlds of media, production, and marketing. The destruction of the city and the uncertainty that followed forced him to reassess his path. Rather than retreat, he launched his own agency—The MediaHoliks—to provide brands, artists, and public figures with high-level creative consultancy, production, and digital strategy services.
Through The MediaHoliks, Shady has worked with numerous artists, celebrities, and public figures—revamping their social media presence, enhancing their branding, and refining their public image to strengthen their connection with audiences. His work goes beyond visuals; it’s about strategic positioning and ensuring each personality’s voice, style, and story resonate with their followers.
Starting from scratch during one of Lebanon’s most turbulent periods was no small feat. Shady had to secure clients, manage budgets, and prove himself in a competitive market. But his entrepreneurial mindset and creative problem-solving turned obstacles into opportunities, and soon he was leading high-impact campaigns with celebrities, top brands, and international partners.
Expanding Horizons: Projects Around the World
Today, Shady’s work spans multiple countries and industries:
- In Greece, he recently wrapped filming for a major campaign set to launch later this summer.
- In Beirut, he’s producing music videos and digital campaigns while leading brand revamp strategies for prominent local celebrities.
- In Dubai, he’s crafting lifestyle and tourism storytelling that blends visual elegance with strong strategic messaging.
In addition, Shady continues to work on music videos and large-scale digital campaigns, each project balancing cinematic quality with measurable marketing results. All of this reflects his long-term vision: to grow The MediaHoliks into a global creative hub that bridges cultures and delivers authentic, impactful storytelling.
Adaptability: The Creative Studio’s Secret Weapon
One of Shady’s biggest lessons is that adaptability is essential in today’s media landscape. Trends shift quickly, platforms evolve overnight, and audience expectations are constantly changing. His approach is to remain flexible—revisiting strategies, experimenting with formats, and treating every project as an opportunity to evolve.
Whether it’s revamping a celebrity’s image, entering a new market, or experimenting with an unconventional creative style, Shady stays relevant by staying agile—one project at a time.
A Vision Rooted in Authenticity
For Shady, success isn’t about producing flashy campaigns—it’s about leaving a mark of authenticity and creativity. He aims to be remembered as someone who helped brands and personalities tell their stories in fresh, emotionally resonant ways, proving that vision and resilience can thrive even in the hardest circumstances.
He hopes his own journey serves as inspiration: that success is not just reaching the destination, but staying true to your values, adapting to change, and enjoying the process along the way.
Words to His Younger Self
If he could give advice to his younger self, Shady would say:
“Trust your instincts, but be patient. Say no to projects that don’t align with your values. Take calculated risks when your gut tells you it’s worth it. And remember—challenges aren’t setbacks, they’re lessons that will build your resilience and prepare you for bigger opportunities. Enjoy the journey, not just the destination.”
Looking Ahead
Today, Shady is managing a diverse mix of projects—cinematic music videos, large-scale brand collaborations, and strategic consultancy work across Lebanon, the MENA region, and Europe. His mission remains consistent: to tell authentic stories that connect with people both visually and emotionally, while keeping a strong focus on brand growth and strategy.
As he expands The MediaHoliks’ presence internationally, his work stands as proof that with determination, creativity, and adaptability, it’s possible to build something lasting—even in the most challenging times. For Shady Deeb, every project is more than content—it’s a reflection of his journey, his values, and his belief that passion and vision can turn adversity into opportunity.
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