The moment Fairouz Tamer Elbarakawy stepped away from her secure full time job at a marketing agency, she embarked on a new chapter that would redefine her life. Returning to her childhood passion, writing, marked not just a career change but a personal transformation. It was not easy to leave behind stability, but stepping into the editorial world opened up a realm full of challenges, rewards, and authentic connection.
Fairouz’s story is about more than just switching careers. It is about finding purpose and building a life that aligns with who she truly is. For her, every article written, every interview conducted, and every story shared is a reminder of why following your heart is worth the risk.
How Fairouz Tamer is Changing Middle Eastern Storytelling Forever
Fairouz understands the power of storytelling because she has lived it. She knows what it is like to build something meaningful, to want to shine, and to seek genuine support along the way. As an empath, she believes that true success is not just about results but about the process itself, how people grow, connect, and inspire one another.
That is why Fairouz has made editorial storytelling the core of her work. Through WorldsbyHekaya, she creates personalized stories that do not just promote businesses but celebrate the passion, resilience, and journey behind them. Her articles and interviews spotlight brands and creators as the heroes of their own stories, helping them feel recognized and empowered.
The Vision Behind WorldsbyHekaya: A Bridge Between Cultures and Markets
WorldsbyHekaya is more than a storytelling platform. It is a cultural connector. Focused on Middle Eastern brands and creators, it operates across Egypt, Dubai, and Riyadh. The platform embraces both the shared cultural roots and the unique diversity of these markets.
Fairouz’s vision is to build bridges, not just between businesses and audiences, but between communities. By telling authentic stories that resonate on a personal and cultural level, WorldsbyHekaya helps creators and brands gain the exposure, recognition, and support they deserve.
From Faitak to WorldsbyHekaya: Evolving with Purpose
WorldsbyHekaya started as Faitak, a platform dedicated to helping college students become creators and launch businesses on tight budgets. The early days were filled with learning and growth, including a memorable feature at an AIESEC Egypt event that opened Fairouz’s eyes to the deeper value her work could offer.
Although the name and direction evolved, the core mission remained: to empower young adults with business tools, education, and confidence. Today, WorldsbyHekaya stands as a strong advocate for youth, helping them build futures on their own terms.
Building a Community and Crafting Opportunities with Hekayaschool
Fairouz’s focus now is on expanding WorldsbyHekaya’s impact. This includes building a tight knit community, hosting meaningful events, and delivering high quality services that highlight the unique strengths of each brand and creator.
Through Hekayaschool, a part of WorldsbyHekaya, creators gain opportunities to collaborate, learn, and shine. Fairouz’s goal is to make every participant feel genuinely seen, valued, and appreciated, not just as business owners but as individuals with powerful stories worth telling.
Embracing Change: Letting Go to Grow
Change can be scary, especially when it means leaving behind something familiar. Fairouz admits she sometimes feels anxious about moving on from old systems or projects, but she knows it is necessary for growth.
By letting go, she opens the door to fresh ideas, new tools, and stronger alignment with her original vision. This willingness to embrace change keeps WorldsbyHekaya evolving while staying true to the mission that inspired it.
Beyond Business: The Deeper Impact of Storytelling
For Fairouz, success is not measured by profits or numbers but by the emotional impact stories have on people. She wants WorldsbyHekaya to be remembered as a platform that stands for core values, where the focus is on how storytelling can make people feel seen, loved, and appreciated.
Through her work, Fairouz hopes to inspire others to look beyond the surface and connect with the deeper meaning behind every journey, struggle, and achievement.
A Vision for the Future: Inspiring Through Real Stories
Fairouz’s greatest wish is that every person who interacts with WorldsbyHekaya feels genuinely valued. She envisions a world where creators and brands do not just sell products but share stories that inspire and uplift others.
Her journey reminds us that stepping out of comfort zones, embracing change, and staying true to our passions can lead to something lasting and powerful. Every challenge faced becomes a stepping stone toward building a meaningful legacy.
Do follow her on Instagram
Read More: Dubai’s Top Rooftop Bars With Stunning Skyline Views
