At just 14 years old, Aboud Jammal already knew who he wanted to be. He spent his teenage years filling notebooks with dress designs, convinced that fashion was his true calling. While other kids were still deciding what they wanted in life, Aboud was sketching his dreams, literally.
“I still remember being 14, sketching dresses and filling booklets with designs, knowing I was meant to be a designer,” he says.
His love for art and creativity naturally led him to fashion, where he found the perfect way to bring ideas to life. Every sketch was not just a design but a piece of his future.
Winning the Beirut Young Fashion Designers Competition
After graduating from Esmod, a top international fashion school, Aboud took a bold step forward. He entered the Beirut Young Fashion Designers competition and won. That moment changed everything.
Winning gave him visibility, credibility, and the motivation to officially launch his brand. It was the beginning of something bigger, a career that would blend heritage, art, and fashion into a unique identity.
Since launching his first collection, Aboud has showcased his work in numerous prestigious fashion shows—not just in Paris, but also across Dubai, Lebanon, and Tunisia.
His journey has been marked by collaborations with A-list celebrities, further solidifying his presence in the global fashion arena.
These high-profile partnerships and international showcases have played a key role in building Aboud’s reputation as a rising star in couture
From Lebanon to Paris: A Dream Realized
One of Aboud’s proudest moments was presenting his couture collection at Paris Fashion Week. For many designers, this is the ultimate dream and Aboud turned it into reality.
“As a Lebanese designer, stepping onto one of fashion’s most prestigious stages was a powerful validation of my roots, creativity, and vision,” he shares.
His designs captivated the audience with their elegance, structure, and storytelling. Every piece was not just couture, it was wearable art.
Launching His Brand Alone at 21
Not many 21-year-olds launch a fashion brand with no investors or partners. But that’s exactly what Aboud did. His journey wasn’t backed by big money, just a big dream.
“There were ups and downs. I had to learn business, design, and how to survive in the industry, all on my own,” he says.
Financial struggles, production challenges, and moments of doubt were all part of the process. But he stayed consistent, grew year by year, and made a name for himself in an extremely competitive world.
Building a Global Lebanese Fashion House
Today, Aboud is expanding beyond Lebanon. His goal is clear: to create a globally recognized Lebanese luxury fashion house. He’s focused on both couture and ready-to-wear collections, and he’s making moves to grow in the Gulf and other international markets.
“I want to bring couture from our region to the world stage,” he says with passion. For him, it’s not just about success, it’s about representing Lebanese craftsmanship and creativity on a global platform.
Resilience Is the Foundation of His Journey
The biggest lesson Aboud has learned along the way? Resilience.
“Starting my brand at 21 with no investors meant facing constant challenges, financial, emotional, and creative,” he says. “Those struggles taught me to turn obstacles into motivation.”
He used every challenge as a stepping stone, every setback as a push forward. His journey is proof that resilience, vision, and passion are stronger than any obstacle.
Inspiring Young Designers in the Middle East
Aboud isn’t just building a brand, he’s also building a legacy. One of his biggest goals is to inspire the next generation of designers, especially in Lebanon and the Middle East.
“I hope to inspire young designers from our region to dream beyond borders,” he shares. “I want them to know that our couture belongs on the global stage.”
He hopes to be remembered not just for his designs, but for how he honored Lebanese heritage, combined artistry with craftsmanship, and built something timeless.
A Message to His Younger Self
Looking back, Aboud has one powerful message for his younger self and for any young dreamer reading his story.
“Trust the journey, even when it feels impossible. Every setback is shaping you into the designer you’re meant to be,” he says. “Be patient, stay true to your vision, and never stop believing in your dream.”
His words are a reminder that success is never instant but it’s always possible.
What’s Next for Aboud Jammal?
Aboud continues to grow his brand internationally. His couture pieces are now seen on celebrities, influencers, and fashion insiders. His team is working on new collections that will reflect both modern fashion and deep cultural roots.
From sketching at 14 to walking the runways of Paris, Aboud Jammal is a living example of where passion, resilience, and purpose can take you. His story inspires not just fashion lovers but anyone chasing a dream.
Do follow him on Instagram
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