After more than three decades crafting bespoke journeys around the globe, Sharif Al Ferm has made SHARIF HOUSE the definitive luxury travel expert based in Dubai. He combines seamless service, cultural insight, and elegance to redefine high-end globetrotting.
From helicopter rides over Dubai to spiritual retreats in Bhutan, Sharif Al Ferm’s vision goes far beyond itineraries. It’s about storytelling, cultural richness, and creating impactful experiences for the world’s most discerning travelers.
The Man Behind the Brand: A Journey Built Over 30 Years
Sharif Al Ferm is the Founder and CEO of SHARIF HOUSE Handcrafted Travel, headquartered in the heart of Downtown Dubai. With over 30 years in the travel and hospitality industry, Sharif is more than a CEO. He is a lifelong learner of luxury, culture, and global connection.
From his early beginnings in Syria to becoming a member at the Marriott Luxury Advisory Council, member at the World Luxury Chamber of Commerce, and member at the Miami Chamber of Commerce, Sharif has built a reputation grounded in excellence, vision, and heart.
His philosophy is simple yet powerful:
“We are big enough to deliver, yet small enough to care.”
This motto captures his boutique approach to luxury — personalized, thoughtful, and elegant.
Crafting Journeys Like Art: The SHARIF HOUSE Philosophy
At SHARIF HOUSE, travel isn’t just about luxury. It is an art form. Their core philosophy revolves around handcrafted travel, where each journey is designed like a masterpiece.
Sharif often describes his team as travel artisans. These are not just planners. They are cultural storytellers, destination curators, and detail-obsessed perfectionists. Whether arranging private museum access or creating unforgettable moments in remote corners of the world, SHARIF HOUSE ensures every trip is a reflection of passion, culture, and deep personalization.
Sharif believes travel should do more than entertain — it should leave a lasting impression.
Luxury Travel, Redefined in the UAE and Beyond
SHARIF HOUSE has become a symbol of refined experiences across the GCC, especially in the UAE. Their curated local offerings allow travelers to explore the region with depth and style. Some signature experiences include:
- Private desert safaris with Bedouin-style dinners under the stars and ultra-luxury overnight camps
- Exclusive helicopter tours over the Burj Khalifa and Dubai skyline
- VIP yacht cruises around the Palm Jumeirah, with private chefs and concierge service
- Customized expeditions to the Red Sea and Oman, blending natural beauty with Arabian hospitality
By combining authentic regional experiences with modern luxury, SHARIF HOUSE turns the UAE into more than a destination — it becomes a story worth living.
Around the World in Style: SHARIF HOUSE Global Journeys
SHARIF HOUSE’s global portfolio is nothing short of extraordinary. With a strong commitment to discovering rare destinations and offering exceptional service, their international experiences are crafted for the elite traveler. These include:
- Cultural expeditions to countries like Vietnam, Bhutan, and various African nations — created for those who want to explore the essence of a place, not just its tourist attractions
- Luxury train journeys such as the iconic Orient Express and the Ritz-Carlton Yacht Collection
- Curated cruise adventures that connect unique ports with immersive excursions
- Premium concierge services, from private shopping and global butler service to VIP airport meet-and-greets
Each journey is designed to reflect the traveler’s lifestyle, personality, and curiosity — backed by a trusted global network.
Where Legacy Meets Luxury: The SHARIF HOUSE Story
a. Start With Sharif’s Philosophy
“Travel should leave a legacy” — this quote encapsulates Sharif’s mission. Each journey should enrich, inspire, and leave a long-lasting impact on both the traveler and the places visited.
b. Highlight the Syrian Soul
Sharif’s roots in Syria are a vital part of SHARIF HOUSE’s identity. Coming from a culture rich in hospitality and storytelling, Sharif carried those values to Dubai — a city that became the ideal stage for building a luxury travel brand with Middle Eastern warmth and global sophistication.
c. Show the Balance: Luxury Meets Culture
From Bedouin-inspired desert experiences to Emirati heritage tours, SHARIF HOUSE blends cultural depth with exceptional service. It’s not just about staying in five-star hotels — it’s about truly connecting with places while enjoying unmatched comfort.
d. Showcase Global Recognition
SHARIF HOUSE is trusted worldwide. Sharif Al Ferm is a member at the Marriott Luxury Advisory Council, World Luxury Chamber of Commerce, and the Miami Chamber of Commerce. While he doesn’t hold special seats, these memberships reflect a strong international presence and commitment to excellence. The brand is a favorite among high-profile clients including business leaders, celebrities, and royalty — many of whom return repeatedly.
e. Future Outlook: Legacy in Motion
Sharif’s vision continues to grow. The next chapter for SHARIF HOUSE includes:
- Wellness retreats combining spiritual grounding with premium comfort
- New explorations in untouched global regions
- A greater focus on purpose-driven luxury travel, aligning with the growing trend of meaningful exploration
A Final Word: Inspiration That Goes Beyond Travel
Sharif Al Ferm’s journey is about more than luxury travel. It’s about vision, persistence, and purpose. From the vibrant streets of Syria to the heart of Dubai, his story is a testament to what can be built with passion and integrity.
For entrepreneurs, travelers, or anyone chasing a dream, SHARIF HOUSE is more than a brand — it’s an inspiration.
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