Dubai, UAE. In a world where wellness trends come and go, blu, the Dubai-born ionic shower & filter brand, is proving that true innovation endures. The company has just crossed a major milestone: over one million units sold in the UAE alone cementing its status as the category leader on both Amazon and Noon, where it holds more than 80% market share.
If you’re not yet familiar with blu, it began in 2008 as a local sustainability initiative by founders Ahmed Elgibaly and Lars Mourey. Today, it has evolved into a global wellness movement with a clear mission: to transform the daily shower into a healthier, more eco-conscious experience.
From family homes to some of the world’s finest hotels, blu has become the go-to shower & filter upgrade for over 1 million customers and more than 300 luxury properties, including Ritz-Carlton, Sofitel, Swissôtel, and Fairmont. These properties aren’t just elevating guest comfort they’re also cutting their environmental footprint. In the UAE alone, blu installations have saved over 1 million m³ of water annually, reduced 12 million kWh in energy use, and prevented more than 22 million kg of CO₂ emissions each year.
A Filter That Does More Than Filter
With over 30,000 five-star reviews, blu’s ionic shower & filters are celebrated for noticeable improvements in skin conditions, dryness, dandruff, and hair fall issues often linked to unpurified or pollutant-laden water. Each blu shower & filter effectively removes contaminants from shower water while enriching the air with healthy negative ions as you bathe.
“You don’t realize how deeply water quality affects your health until it changes,” said Ahmed Elgibaly, Co-Founder and CEO. “blu transforms an everyday habit into a wellness ritual.”
Built on Performance, Not Hype
blu has become synonymous with “shower & filter” in both the UAE and Saudi Arabia not by chasing trends, but by consistently delivering real, measurable results. The brand credits its growth to data-driven marketing, loyal customer advocacy, and outstanding service not gimmicks or paid influencers.
“We’ve grown sustainably, not virally,” said Lars Mourey, COO. “Dubai’s infrastructure, belief in innovation, and strong hospitality ecosystem gave us the platform to build something meaningful and lasting.”
A Global Future Rooted in Purpose
Now, blu is expanding globally ready to bring its impact to even more homes and hotels around the world. Whether you’re upgrading a single shower & filter or outfitting an entire property, blu helps you and your guests shower healthier and smarter, every day.
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Email: info@swissblu.com
Website: www.swissblu.com
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