In a world where fast media dominates attention, Elssy Baddour stands out not just for what she does, but how she does it. A passionate Media Consultant and PR Strategist at Sky-High the Communications Company, she set up in Lebanon, Elssy has carved out a unique space for herself in the Middle Eastern media scene. Her journey, filled with ambition, struggles, resilience, and growth, serves as a shining light for anyone looking to chase their dreams, especially young women in the Arab world.
The Girl Behind the Strategy
Born and raised in Lebanon, Elssy had big dreams early on. She was fascinated by media, storytelling, and how brands connect with people. She also has a very good eye for details in whatever she does: no project is small or little or insignificant: Every mission deserves full attention. While others were drawn to traditional career paths, Elssy had her heart set on communications, a field that blends creativity with influence.
She also mastered the crat of big, prestigious and elegant event planning; The “engine lady” who is always discreet but whose work shouts big success.She pursued her education in media studies, eager to learn how stories shape perception. Her early years were filled with hustle: internships, freelance projects, and learning on the go. But even in those moments, she carried a clear vision to become one of the most impactful forces in PR in Lebanon and beyond.
Building a Career at Sky-High
Today, Elssy is the face of Sky-High, her baby that saw her investing, knowledge, time , creativity and unique passion in communications, dynamic PR and media and media consulting. But most of all, she is not just a mere executer, but a real strategist. She leads brand campaigns, coordinates media relations, and helps organizations craft their image both online and offline.
Facing Challenges in a Tumultuous Landscape
Lebanon is no stranger to crisis. In recent years, the country has faced economic collapse, political instability, and a mass exodus of talent. These challenges affect every industry, including media.
For Elssy, this meant learning how to work with limited budgets, shifting deadlines, and unpredictable conditions. But instead of giving up, she adapted. She became more resourceful, using digital tools to amplify messages and leaning into community-led campaigns to bring authenticity to her work.Elssy believes that crisis breeds creativity, and her career is living proof. In the middle of uncertainty, she found new ways to connect people, keep brands visible, and support causes that matter- above them all، an unwavering faith in her country: Lebanon.
Over the years, Elssy has been part of numerous successful campaigns that elevated her clients to new heights. She’s helped launch luxury collections, drive awareness for charitable causes, and bring Lebanese voices into international conversations.Her work has earned praise not just from clients but also from media insiders who admire her mix of professionalism and personal touch.
Life Beyond the Office
While her workdays are packed with strategy calls, event planning, and press coordination, Elssy also values balance, family and friendship.One quality is often repeated when friends speak of Elssy: authentic. And that’s despite working for so long in one of the most competitive and sometimes, brutal, industries and fields.
One of the most powerful parts of Elssy’s journey is how she uses her platform to uplift others. She often speaks about the importance of women in media, sharing her own challenges and victories to inspire the next generation. She also mentors students and young professionals, giving them the tools and encouragement to succeed in the competitive world of PR.
In this spirit, she often hosts various workshop to help startups find their unique voice.Her message is simple but powerful: “You don’t need to be perfect to begin, just brave enough to try.”
Current Projects and Future Goals
Elssy is now focused on pushing boundaries in PR and storytelling. She’s exploring influencer collaboration, Arabic-English bilingual campaigns, and immersive brand experiences that go beyond traditional press. Her aim is to turn Sky-High into one of the leading regional agencies in MENA while keeping its soul rooted in Lebanese culture.
She’s also working on personal content, possibly a podcast or digital series, where she can share more about her journey, offer guidance to beginners, and discuss the future of media in the Arab world.
Why Elssy’s Story Matters Today
In today’s fast-paced digital world, Elssy Baddour reminds us that authentic stories still matter. She’s a rare mix of strategy, soul, and style.Her journey isn’t just about career success. It’s about overcoming limitations, adapting to chaos, and staying rooted in one’s values, no matter the noise. That’s what makes her story so relatable and so inspiring.
If you’re a young professional, a media enthusiast, or simply someone looking for motivation, Elssy’s story is a testament to what’s possible when you believe in your voice, work hard, and never give up.
Do follow her on Instagram
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