If you thought 21grams couldn’t get any better, think again. The beloved Balkan bistro that’s made a name for itself with soulful breakfasts and authentic comfort food is now expanding its culinary universe. And this time, they’re turning their attention to something irresistibly nostalgic, buttery, and joy-sparking—pies.
Yes, 21grams is opening a specialty pie shop in the heart of Alserkal Avenue, and the excitement is already baking.
A Place That Feels Like Home
For those who have visited 21grams’ sun-drenched space on Jumeirah Street, you’ll know it’s not just a restaurant—it’s a feeling. Warm, inviting, and full of little details that remind you of home, the place serves food made with love and intention. The new pie shop carries that same spirit, only now with a focused tribute to the flaky, golden-brown marvel that is the humble pie.
But don’t expect ordinary. This is 21grams we’re talking about. Every pie that comes out of the oven here will have a story, a heritage, and most importantly, a taste that stays with you long after the last bite.
Why Pies? Why Now?
The founders of 21grams have always cooked from the soul. Their roots in the Balkans gave them an incredible culinary vocabulary of earthy flavors, slow cooking, and heartfelt hospitality. And pie—both savoury and sweet—is a staple in their food culture.
So why a separate pie shop now? Simply put: because it deserves the spotlight.
Pies are more than just a food item; they’re a symbol of tradition, gathering, and generosity. From flakey cheese-filled bureks to fruit-packed delights with golden crusts, the team wanted to give these dishes the stage they’ve earned. Alserkal Avenue, with its creative energy and community-driven vibe, was the perfect canvas.
A Slice of Nostalgia in a Modern Art Hub
Alserkal Avenue is known for pushing creative boundaries and offering a space where art, food, and innovation live side-by-side. It’s a natural home for a concept that’s as heartwarming as it is stylish. The pie shop will be nestled in this cultural district, offering both locals and tourists a chance to slow down, breathe in the aroma of fresh bakes, and connect with something beautifully simple.
In a world that often feels too fast, too polished, or too disconnected, this pie shop is about grounding ourselves. It’s about eating with our hands, licking crumbs off our fingers, and remembering the joy of something made just for us.
What to Expect on the Menu
Though the full menu is still under wraps, expect an evolving selection of both savoury and sweet pies. Think creamy cheese and spinach-filled phyllo pies, slow-cooked meat options, delicate apple crumbles, custard tarts, and even modern fusion twists that honour both tradition and creativity.
There will likely be rotating seasonal specials, hearty breakfast pies, and maybe even something inspired by the much-loved 21grams eggs—wrapped in golden pastry, of course.
The team behind the project believes pies can be both comfort and celebration. Whether you’re grabbing a slice to-go, sitting down with coffee for a quiet morning, or picking up a whole pie to share with friends, this new spot promises to deliver something genuine.
Baking More Than Just Food
This new addition isn’t just about baking—it’s about storytelling. Each pie will represent a memory, a heritage, and a little bit of love passed on from the Balkans to Dubai. And just like their original space, this pie shop will be a safe haven where people can gather, smile, and eat without pretense.
It’s a continuation of 21grams’ mission to feed not just your hunger, but your soul.
For the founders, food is the ultimate connector. And in their world, a pie is more than pastry and filling—it’s a hug in food form. It’s a dish your grandmother might make. It’s the smell of something baking that stops you mid-step. It’s laughter shared over a cracked crust and hot coffee. That’s the energy they want this new spot to carry.
A Community-Driven Space
True to their values, this new pie shop will also be a space that reflects the community it serves. Expect collaborations with local artists, intimate events, and warm conversations over shared meals. Whether you’re an artist looking for inspiration, a tourist discovering Alserkal’s hidden gems, or a resident craving something soulful, this pie shop is where those paths will cross.
21grams has always believed in authenticity over trends. And this pie shop is another step in offering something enduring, something from the heart. They aren’t opening a bakery—they’re opening a new chapter in their story. One where butter, flour, and family traditions are baked into every bite.
A Taste of What’s to Come
While the opening date is still under wraps, the buzz is very real. Dubai’s food lovers have been quick to celebrate the announcement, many already reminiscing about their favourite 21grams dishes and wondering how they’ll translate into pie form.
The anticipation is growing—and with good reason. Because if anyone can turn a humble pie into a culinary experience worth talking about, it’s 21grams.
Their pie shop is poised to be more than just a place to eat. It’s a place to feel. A place to pause. A place to remember how good things can be when they’re made with intention.
So get ready to follow that irresistible smell down the lanes of Alserkal. There’s something special baking, and it promises to be worth every crumb.
From the warmth of the ovens to the stories behind the crusts, the upcoming pie shop by 21grams is shaping up to be a delicious new chapter in Dubai’s culinary scene. One slice at a time, it’s set to win hearts—and stomachs.
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